Impact of Social media on PRIMARK

Research Proposal

Table of Contents
TITLE: ............................................................................................................................................1
Introduction .....................................................................................................................................1
Literature Review ............................................................................................................................4
Research Methodology ...................................................................................................................5
Time Scale ......................................................................................................................................6
REFERENCES ...............................................................................................................................8
APPENDIX .....................................................................................................................................9

TITLE:
An understating of the impact of Social media on PRIMARK.
Introduction
Overview of the Research
Social media is considered as the most essential element of digitization. In the highly
globalised and competition driven business world the use of social media is growing and it
become a major source for marketing. social media are attaining popularity and are widely used
by large and small organisational concern are involved (Schniederjans, Cao and Schniederjans,
2013). the potential purpose of this investigation is to widen the influence of social media of the
operations of business. In the competitive business world the major focused area of each
business is to exploring its business operations at global level in respect to attaining higher
growth and success at market place. social media is the major tool which plays effective role in
implementing global relationship among customers and business firm. PRIMARK is the chosen
organisation for this particular report. The potential motive of PRIMARK is to become a largest
fashion retail company by capturing a wide area of market. The company is widely applying
social media because it provides a large platform to conduct business operations at large scale.
Background of the Research
In the world of high competition the potential need of every size of organisational
concern is to achieving high growth and development for the purpose of attaining higher
competitive edge (McCorkindale and DiStaso, 2013). PRIMARK is an Irish fast fashion retailer,
which has subsidiary of associated British food. The headquarter of the firm is in Dublin, the first
store of PRIMARK was established by the Arthur Ryan on the behalf of the Weston family in
the year of 1969 on 47 Mary Street, Dublin. the company owns over 350 stores and the largest
store of PRIMARK is located on Market Street, Manchester, England. As a low cost fashion
retailer company, the major purpose of the firm is to be on top by gabbing the attention of people
through social media tools like Facebook, Twitter, Instagram, YouTube etc.
Significance of the Research
The considered research is depend on the influence of social media on the business
operations and activities of PRIMARK. Social media is the effectively source which is
significantly applied by organisation as their marketing tool. the potential need of this
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investigation is to enhancing the cognition base of learner in the area of implementation of social
media tools in context of organisational profit and benefits. the present area of study also helps in
providing a clear theoretical frame work about the use of social media tools in the manner of
attaining higher growth and success within market place (Kim and et. al., 2015). the another
major reason for choosing the research is to exploring the idea about the conceptualization about
the digital technologies, especially social media for the increasing performance of an
organisation at global level.
Rational of the Research
This is also an another essential part of research work as in this the issue of investigation
is mentioned in effective manner. The exploration work is depend on the issue of the influnce of
social media tools on the business activities of PRIMARK. The company is deals in international
market and widely focused on fulfilling the preference and requirements of people within the
commercial centre. The emergence of digital tools and technologies like social media, has some
positive as well as negative influence on the operations of the firm. social media tools are
effective in developing good relationship with customers in respect to retaining them for long run
of business operations. on the other side the negative influence is that it is not necessary for the
firm to adopt all advancement in their operations. with the wider use of social media sites, rivals
are also able to determine the companies position and effects them through developing their own
operations.
Research Aim
It can be determined as the most imperative section of the investigation work. as in this
issue of research is mentioned in the form of statement. this section represents the dependent and
independent variable through which the issue of research is identified (Dijkmans, Kerkhof and
Beukeboom, 2015). The part of research assist the investigator in rendering a significant path to
the investigator to investigate appropriate data for resolving research issue. the potential aim of
the research is "To analyse the impact of social media tools on the business activities of an
organisation". A study on PRIMARK.
Research Objectives
This is also an another important piece of exploration report as it assist the research in
segregating the elements of investigation in different statement (Coombs, 2014). This part of
research has an interconnection with the aim of the research which provides a significant
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