Impacts of Bloggers on Customers Online Shopping Intentions

Running head: RESEARCH PROPOSAL
Proposal on Impacts of bloggers on customers online shopping intentions
Name of the student:
Name of the university:
Author note:

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RESEARCH PROPOSAL
Table of Contents
Chapter 1: Introduction:..............................................................................................................................1
Background and context:........................................................................................................................1
Rationale:................................................................................................................................................1
Aims and objectives:...............................................................................................................................1
Research questions:................................................................................................................................1
Chapter 2: Literature review:......................................................................................................................1
Chapter 3: Research methodology:.............................................................................................................1
Types of investigation:............................................................................................................................1
Research design and data collection:......................................................................................................1
Sampling method:...................................................................................................................................1
Data analysis:..........................................................................................................................................1
Accessibility and ethics:...........................................................................................................................1
Limitations:..................................................................................................................................................1
Chapter 4: structure of the research:..........................................................................................................1
References:..................................................................................................................................................1

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RESEARCH PROPOSAL
Chapter 1: Introduction:
Background and context:
The marketing industry is growing and with the technological advances the entire world
is now within the reach of the fingertips of the consumers and hence the competition has
increased between different vendors as well. The present marketing scenario is swamped with
online shopping and e-commerce websites providing the consumers with the opportunity to avail
everything they want at the doorstep without having to step into a store or leave the comfort of
the house. However, it has to be mentioned that the online shopping consumers are a huge
community and with only the internet and eCommerce websites as the manner of interaction
between the vendors and the consumers, the decision making of these consumers can be easily
swayed (Lu, Chang and Chang 2014). Researchers are of the opinion that the online bloggers are
the community that has the most influential impact on the decision making choices of consumers
over the online shopping interfaces.
Rationale:
The online bloggers use attractive and relatable content to help the consumers make best
possible decisions while buying anything online and their contribution to the scenario of online
shopping has helped them achieve a significant role in facilitating the online shopping business.
Many researchers have discovered that consumers felt safe and secure while purchasing a
particular item from online shopping websites when the online bloggers that they follow or rely
on have confirmed the safety and effectiveness of the products that they are buying (Zembik
2014). However, there have not been enough emphasis on discovering how the content published
by the online bloggers influence the buyer decision making and what are the factors that
facilitate positive or negative purchase decisions. This research proposal will attempt to explore

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RESEARCH PROPOSAL
the different factors associated with the influential impact that online bloggers have on the
buying decision making of consumers making online purchases.
Aims and objectives:
The primary aims and objectives of this research are as follows:
 To find out the effectiveness of the online bloggers on the purchase decision
making behavior of consumers
 To determine how the online review blogs and articles facilitate positive or
negative influence on the perception of the buyers regarding the viability of a
product
 To recommend possible ways to improve online blogging activities and
influencing the online shoppers
Research questions:
The research questions are as follows:
 What is the impact of the online bloggers’ content on the purchase decision
making behavior of consumers?
 How the online review blogs and articles facilitate positive or negative influence
on the perception of the buyers regarding the viability of a product?
 What can be possible ways to improve online blogging activities and influencing
the online blogging content