Effectiveness of Bloggers in Influencing Online Buying Behavior of Consumers

Running head: RESEARCH PLAN
RESEARCH PLAN
Name of the student
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1RESEARCH PLAN
Abstract
This research evaluates the effectiveness of the blogs in influencing the buying behavior of the
consumers. The research will also explore different theories, enabling the better understanding of
the effectiveness of blogs in creating a negative or positive influence on the consumer buying
behavior. The research will also offer different recommended actions that might be considered
by bloggers in order to enhance the blogging experience of the customers while buying a
product. The plan will outline the different activities that might be undertaken in order to
understand the efficacy of the bloggers and the manner in which the activities might be improved
in order to enhance the online buying experience of the customers.

2RESEARCH PLAN
Table of Contents
Title: The identification of the effectiveness of the bloggers in influencing the online buying
behaviors of the customers..............................................................................................................3
1. Introduction..................................................................................................................................3
2. Key theoretical concepts of the study..........................................................................................4
2.1 Involvement theory and the blogging approach....................................................................4
2.2 Rational buying behavior influenced by the blogs................................................................5
3. Research problem and Research questions..................................................................................8
4. Methodology................................................................................................................................8
4.1 Research Philosophy..............................................................................................................8
4.2 Research approach.................................................................................................................9
4.3 Research design.....................................................................................................................9
4.4 Data collection process..........................................................................................................9
5. Expected Findings and analysis.................................................................................................12
6. Schedule.....................................................................................................................................13
Table 1: Schedule of the entire research....................................................................................14

3RESEARCH PLAN
Title: The identification of the effectiveness of the bloggers in influencing the online buying
behaviors of the customers
1. Introduction
The research will be undertaking steps to understand the impact of bloggers on the
buying behavior of consumers. The growth of the e-commerce businesses and retail trades has
enhanced the competition in the retail market. The evolution of the e- commerce industry
increasingly depends on the consumer’s decision making relating to purchase of specific
commodities. Hsiao, Lu and Lan (2013) stated that the online bloggers play an important role
in assisting the customers undertaking a decision while making an online purchase. The study
will be aiming at improving the efficacy of the bloggers in creating blogs that will help in
enhancing the decision- making skills of the consumers while making a purchase through online
platforms.
The objective of undertaking the study is:
1. To identify the factors of effectiveness of the online blogging activities on the purchase
decision making of the consumers
2. To evaluate the manner in which the blogs and articles creates a negative or positive influence
on the buying behavior of the consumers
3. To recommend ways in which the online blogging activities might be improved
1.1 Rationale