Impact of Digital Transformation on Your Business

Running head: IMPACTS OF DIGITAL TECHNOLOGY IN ORGANIZATION
IMPACTS OF DIGITAL TECHNOLOGY IN ORGANIZATION
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1IMPACTS OF DIGITAL TECHNOLOGY IN ORGANIZATION
Executive Summery
The use of technology in the business growth changes the nature of competition of the
market. The use of advanced technology helps the business organizations to improve their
services and infrastructures. Privia Health Care is an organization that provides different
types of services regarding the health care. The company is a startup company and
experiencing a fast growth. This paper deals with the analysis of the opportunities or the
challenges that Privia Health Care can face in the time of digital improvement and digital
transformation. In order to determine the challenges and opportunities of the digital
transformation the SWOT analysis of the company is done. Challenges can be both digital
and non digital. This analysis helps to detect the market position of the company and
indicates its competitors. Required improvement area is indentified after doing this analysis.
This also deals with the customer review of the company and requirement of the customers.
Depending on the analysis certain assumption is made about the future aspects of the
company. The details about the improvement of the service and the organization along with
the impacts on its customers are reviewed. Certain recommendations are made on the basis of
the review. The area where digital transformation can be made are identified along with that
the selection of the type of technology is decided. It can be said from the study of the case
that digital transformation of Privia Health Care is beneficial for the growth of the company
and selection of right technology can help the company to expand its business.

2IMPACTS OF DIGITAL TECHNOLOGY IN ORGANIZATION
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Strength :................................................................................................................................4
Weakness:..............................................................................................................................4
Opportunities:.........................................................................................................................4
Threats (Challenges)..............................................................................................................5
Impacts of challenges in present business scenario:..............................................................6
Future Prospects of the company:..........................................................................................7
Business Model of Privia Health Care and its response to the digital transformation:..........9
Recommendations:.................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

3IMPACTS OF DIGITAL TECHNOLOGY IN ORGANIZATION
Introduction
Digitization of the business has become a popular practice. Privia Health Care is a
startup company that provides health care services. The company started its journey on
2009.The company was started by a group of three friends. Initially Privia Health Care was
providing services to the well beings of newborn and their mother, but after 2 years the
company started to expand its business. Expansion of business enables the organization to
provide variety of services related to the healthcare. Presently Privia Health Care provides
services in different parts of the country. The types of service includes providing in-house
attendant or nurse, doctor visit, physiotherapy, care of mother and new born baby, and lab
tests for diagnosis .The main objective of this health care organization is to provide and bring
the world class health care service to the house of the patient. This initiative of the
organization is getting a good response as many of the patients are unable to go to the
hospital for checkups and many of them need customized way of health care (Lynch et al.
2014). The company has captured this need of the health care segment which has become a
positive influence for the growth of the company. Privia Health Care is expanding its
business for that it needs to expand its network in the health care industry and recruit more
employees. In order to do this efficiently the company is planning to introduce digital
advancement in the infrastructure of the organization.
Discussion
Privia Health Care is successfully running its business. Currently the company is
thinking to expand its business by opening new branches and adding more services. In order
to do this the company needs more publicity and expansion of their network in the health care
segment(Westerman, and Bonnet 2015). This will help to reach them to more consumers and
the strong network will help them to tie up with renowned doctors and hospitals. In this