This assignment delves into the crucial role of food safety management in building a strong brand image within the culinary industry, focusing specifically on The Clink restaurant, which specializes in European cuisine. It highlights the need for meticulous control over storage temperatures, sourcing branded and high-quality raw materials, and implementing various activities to ensure customer satisfaction. Drawing from academic sources, the report emphasizes the significance of effective food safety management systems in mitigating risks and maintaining consumer trust.