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Implementation of Marketing Plan Assignment

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Added on  2020-12-09

Implementation of Marketing Plan Assignment

   Added on 2020-12-09

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MARKETING PLAN
Implementation of Marketing Plan Assignment_1
Table of ContentsEXECUTIVE SUMMARY3INTRODUCTION4VISION4MISSION 4SITUATIONAL ANALYSIS4Pestle analysis.............................................................................................................................4Swot analysis...............................................................................................................................6Porter diamond model.................................................................................................................8OBJECTIVES AND ISSUES9Objectives....................................................................................................................................9Analysis of Problem/Issue...........................................................................................................9MARKETING STRATEGIES9STP..............................................................................................................................................9MARKETING PROGRAMMES11Marketing mix...........................................................................................................................11IMPLEMENTATION AND BUDGETING13Implementation of Marketing plan............................................................................................13Budgeting..................................................................................................................................15MONITORING AND CONTROLLING16AIDAR Model...........................................................................................................................16Balance score card.....................................................................................................................16CONCLUSION17REFERENCES19
Implementation of Marketing Plan Assignment_2
EXECUTIVE SUMMARYMarketing plan in this report that explains that planning of company to promote itsproduct and services. Study is all about a luxurious fragrance named Vent fou. In this report,brand extension of the brand Celine, a luxurious fashion house in France. The company isplanning to launch their range of perfume in Paris. The target consumers of company are bothmen and women. This is a combination of French chic and sexuality. These features of perfumemake it suitable for Generation Y and early Z. Study prepares marketing plan that containsvision, mission, SWOT analyses, PESTLE analyses of company and its marketing strategies.3
Implementation of Marketing Plan Assignment_3
INTRODUCTIONMarketing plan is the part of the business plan. That report provides outline ofmarketing strategy for the business future growth. It is a blueprint that outlines the marketing andadvertising efforts. It basically provides the basic idea of current market situation and companyperformance in the market. Present study is based on Celine. CELINE is a French ready-to-wearand leather luxury goods brand that has been owned by LVMH group since 1996. It was foundedin 1945 by Céline Vipiana.The study emphasise about background information of the company(de Vicuña Ancín, 2016). It uses the macro and micro factor that analyse the market throughPESTLE analysis and assess the company internal or external weakness and strength throughswot analysis.. It also discusses the key issues that affect the marketing plan and implementationprocess. The report will emphasise the STP strategy that define the targeting, segmenting,positioning in the market. Further report describes the marketing mix of 7p's that assess thecompany marketing strategy and also describe the implementation of strategy of the newproduct. VISIONStrive to be a global leader in fashion-knit and fashion outerwear by empoweringinnovation and design to provide total customer satisfaction. We strive to be a caring and well-managed organization for our business partners, customers and employees, and a responsiblecorporate citizen to our society.MISSION To represent the most refined qualities of Western 'Art de Vivre' (art of living) around theworld; to be synonymous with both elegance and creativity; to blend tradition and innovation,and kindle dream and fantasy.”SITUATIONAL ANALYSISPestle analysisPestle analysis (political, economic, social, technological, legal, environmental) is the strategy toanalyse the market and external environment of the company that help the company to increasetheir growth in market. Political Factor4
Implementation of Marketing Plan Assignment_4

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