Self-service tills rising in popularity in France

Running head: IMPLEMENTATION OF SELF-CHECKOUT SERVICE BY ALDI IN
FRANCE
Implementation of self-checkout service by ALDI in France
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IMPLEMENTATION OF SELF-CHECKOUT SERVICE BY ALDI IN FRANCE
Executive Summary
The main aim of the report is to find out why ALDI needs to introduce self-checkout system in
all its retail stores in France. A brief introduction regarding the service has been explained in the
report and then it has been explained why the service is feasible in the country. PESTEL analysis
and Hofstede framework has been explained in the report which showed why the service will be
favorable in the country. In the end a brief introduction has been given in the report.

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IMPLEMENTATION OF SELF-CHECKOUT SERVICE BY ALDI IN FRANCE
Table of Contents
Introduction..........................................................................................................................3
Reason for choosing France.................................................................................................3
PESTEL analysis of France.............................................................................................3
Hofstede framework............................................................................................................4
Conclusion...........................................................................................................................6
Reference List......................................................................................................................7

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IMPLEMENTATION OF SELF-CHECKOUT SERVICE BY ALDI IN FRANCE
Introduction
The report will be stating the various reasons which will be aiding ALDI to implement its
self-checkout service in France. ALDI is one of the leading supermarket chain in the world. The
company has been expanding their business in many parts of the world and are slowing
increasing their stronghold in the supermarket chains. With the implementation of the self-
checkout service the company is at par with its competitors. In this report the various ways
which will be aiding ALDI in implementing its self-checkout service in France will be discussed
in a proper way.
Reason for choosing France
There are certain factors which can be taken into account that will be facilitating the
implementation of the self-checkout service in France. These factors can be broadly explained by
the PESTEL analysis and Hofstede framework.
PESTEL analysis of France
Political factors: The politics in France has been very much problematic for the people
residing in the country since the French Revolution. There is a huge gap between the healthy and
the poor. However the political factors will not be affecting the innovation which will be brought
about by ALDI in its stores (Düerkop and Huth 2017). People who are in a hurry will be highly
appreciate this initiation by ALDI.
Economic factors: The local companies of the companies faces a lot of taxation from the
country. This helps the foreign business to be at advantage in the country. The available
supermarkets in the country are favored a lot by the country (Vallati and Grassi 2019). ALDI is

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IMPLEMENTATION OF SELF-CHECKOUT SERVICE BY ALDI IN FRANCE
already a well-established supermarket in the country. Bringing innovation in the supermarket
will be helping the country in gathering more customers.
Social factors: The people of the country are very much health conscious and so the
people of the country will appreciate the decreasing hassles of using paper bills. Efficiency is one
of the major concern of the people of the country so they will be readily accepting the
implementation of self-checkout service (Vallati and Grassi 2019).
Technological factors: The people of France rely on high speed internet for their daily
functions. Doing their work online is a priority for the French people. So the self-checkout
service will be helping the people to pay their bills after they reach their homes. This will be
quick and efficient for the people of the country and they will be highly appreciating this new
effort of the company.
Environmental factors: Most of the land of the country is covered by forest which means
that the country is conscious about the climate. Doing everything online will be good for the
people and the government of the country. Paying the bills online without any kind of hassles
will be helping the country to overcome their environmental problems.
Legal factors: The legal laws of the country has been strengthened after the Paris attack
in 2015. The legal factors of the country does not affect the business which is being conducted in
the country. This means that the company will not be facing any kind of problems regarding the
implementation of its new technique in the country.

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IMPLEMENTATION OF SELF-CHECKOUT SERVICE BY ALDI IN FRANCE
Hofstede framework
Power distance: It has been seen that the business in the country are given much
importance than other individuals in the country. This means that the power distance is huge in
the country and is a favorable condition for conducting business (Walther 2014).
Individualism: In France the people represent themselves individually and they do not
want other people to intervene them. ALDI has been able to conduct their business in the country
peacefully (Aiello et al., 2015). The introduction of self-checkout system will be helping the
people to communicate less with the employees and they will be able to maintain their own
business (Laroche, Vinhal Nepomuceno and Richard 2014).
Masculinity: France has high score in masculinity which means that the country is very
much competitive. In the case of business the companies are highly competitive with each other.
This means that the implementation of self-checkout service in the retail stores of ALDI will be
ensuring that the company will be staying ahead of its competitors (Khlif 2016).
Uncertainty avoidance: The uncertainty avoidance of the country is high and so it means
that the country needs to be made aware of the changes which is being brought to it (Olsen
2017). The company needs to make the public aware of the changes in the checkout system
which will be brought about in the future.
Long term orientation: The long term orientation of the country is high which means that
the country can easily adapt to new changes which is being brought to them. In the present
scenario of France it can be said that the people of the country will be readily accepting the new
kind of checkout system since it is very fast and efficient (Laroche, Vinhal Nepomuceno and

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IMPLEMENTATION OF SELF-CHECKOUT SERVICE BY ALDI IN FRANCE
Richard 2014). The various transitions which is brought to the people are easily adapted by them
which shows that the changes brought by ALDI will not be facing any problem.
Indulgence: The indulgence score of the country is fairly good which means that the
people of the country are happy with whatever is available to them (Oswald 2016). The self-
checkout system of ALDI will be readily enjoyed by the people of the country (Laroche, Vinhal
Nepomuceno and Richard 2014).
Conclusion
To conclude it can be said that the change which will be brought about by the company in
the country will be helping the people of the country to save their time. The company will also
be high profitable by the implementation of the self-checkout system in the country. There are
instances in which it has been seen that the atmosphere of France will be very much helpful for
the company to bring the innovation in its retail stores across the country. The main
recommendation which can be provided to the company is to provide the people with a warning
that a new innovation is going to be brought about in the checkout systems of the country.

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IMPLEMENTATION OF SELF-CHECKOUT SERVICE BY ALDI IN FRANCE
Reference List
Düerkop, S. and Huth, M., 2017. Transportation under Threat–A PESTLE Analysis for Critical
Logistical Infrastructures. ICTA2017, p.14.
Walther, M., 2014. Repatriation to France and Germany: A comparative study based on
Bourdieu’s theory of practice. Springer.
Laroche, M., Vinhal Nepomuceno, M. and Richard, M.O., 2014. Congruency of humour and
cultural values in print ads: Cross-cultural differences among the US, France and
China. International Journal of Advertising, 33(4), pp.681-705.
Khlif, H., 2016. Hofstede’s cultural dimensions in accounting research: a review. Meditari
Accountancy Research.
Aiello, G., Donvito, R., Grazzini, L., Halliburton, C., Wagner, B., Wilson, J., Godey, B.,
Pederzoli, D. and Shokola, I., 2015. An international comparison of “Made in Italy” in the
fashion, furniture and food sectors: An observational research study in France, Russia and The
United Kingdom. Journal of Global Fashion Marketing, 6(2), pp.136-149.
Oswald, I., 2016. Transnational adaptation: changing determinants of grocery store choice of
German consumers in London. Transnational Marketing Journal (TMJ), 4(1), pp.20-40.
Olsen, M., 2017. Shopping with Strangers: Grocery Shopping Behaviors of Generation Z.
Vallati, M. and Grassi, A., 2019, July. AI to Facilitate Legal Analysis in the PESTLE Context.
In The EMerging Technology conference (EMiT) 2019 (pp. 66-68). IET.