Strategic Marketing Planning: Environmental Analysis, Objectives, and Implementation

STRATEGIC MARKETING
PLANNING

Table of Contents
INTRODUCTION.....................................................................................................................................3
TASK..........................................................................................................................................................3
Environmental analysis............................................................................................................................3
Organizational structure and resource requirements and implications.....................................................5
Corporate and marketing objectives........................................................................................................5
Marketing strategy selection....................................................................................................................6
Market targeting and positioning including globalization........................................................................6
Assessment of 7Ps...................................................................................................................................6
Implementation, control and evaluation...................................................................................................8
CONCLUSION..........................................................................................................................................9
REFERENCES........................................................................................................................................10

INTRODUCTION
Strategic marketing planning is termed as the process which involves different types of
the activities that are related to setting goals and objectives which also includes analyzing
external and internal business factors that are implementation, tracking the progress and product
planning. The chosen firm of the report is ALDI is private company that deals in grocery and
household essentials. It also has around 10000 stores in 20 countries. The report will discuss
about the environment analysis which will include pestel and Swot analysis. It will also give
information about the corporate and marketing objectives of Aldi. With the assistance it will also
discuss about the marketing strategy selection and marketing targeting, positioning which will
also include globalization. It will also evaluate about the assessment of the 7ps along with this it
will also include implementation, control and evaluation.
TASK
Environmental analysis
It is the type of the strategic tool that is used to identify all the elements that is based in
internal and external which can also affect the organization performance. It will include SWOT
and PESTLE that is the scenario of planning.
PESTLE ANALYSIS
 POLITICAL FACTORS: the company has to face high level of the conflict and political
vulnerability that is across the world that is threatening the sustainability of different
foreign firms who are based on the country origin (Jokinen and et.al., 2018). As the
majority of Aldi are situated more in Europe and USA, china and Australia which are all
free from the conflicts and do not have to face the threats as Aldi operations from the war
is very low. After the Brexit the entire Britain firm has to leave the European Union
because of the uncertainty remains in the future of the European firms in the country of
United Kingdom. On the other hand Aldi have to make the foreign investment in the UK
and which have not resulted in affecting much firms with the joint venture or import and
export business. Along with this they also have to follow different regulation and political
relationships that is between the United Kingdom and Germany that are known as one of
the influential countries and they are also presenting difficulties to Aldi operations.