Implementation of sustainability at an organization level

Implementation of sustainability at an
organization level

Table of Contents
INTRODUCTION...........................................................................................................................1
Critically evaluate key sustainability concerns and the impact of business activities on such
concerns.......................................................................................................................................1
Critically evaluate a range of relevant theories like Triple Bottom Line, Corporate Social
Responsibility, business ethics and the role of the market..........................................................4
Propose and critically evaluate appropriate sustainable business strategies...............................7
End-Product Responsibility........................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Managing sustainability practices holistically within the firms is challenging and requires
a sound and effective management framework that helps to integrates the all associated practices
and performance dimensions to act for excellence. In other words, Corporate sustainable
management is the core essential form of things which found that the high sustainability
companies significantly outperform their counterparts. Sustainability is the core valuable element
for the business organization which makes the company more competitive. In present business
era it makes the process more reliable. Present study will talk about the implementation of
sustainability at an organizational level for this study will briefly outline about the UAE United
Arab Emirates. Further in this report, study will outline about the key sustainability concerns
and the impact of business activities on these concerns. Also, it will provides a range of theories
and models like Triple Bottom Line, Corporate Social Responsibility and business ethics.
Critically evaluate key sustainability concerns and the impact of business activities on such
concerns.
Implementation sustainability is the important duty for the organization strategies and
operations which makes the high impact on the overall generation. Top environmental problems
and their impact on Global business (Bepari and Mollik, 2016). There are so many issues that has
been recently faced by the organization in UAE. Like Pollution, waste disposal, Climate change,
drought inadequate access to water etc. so all of these goals and targets. There are given some
following goals which clearly makes. Ultimately, it makes the
Sustainability Issues
Sustainability issues are a subject at the the forefront of the minds which clearly
mentioned the high demanding force. When we look at the impacts everyday living has on the
environment. Such issues might have hive the negative impact on the overall things which is
ineffectively makes the wrong impact on the overall performance. Public Policy & Climate
change this is the most significant challenge of current and future generations.
There are some issues & Challenges consists in sustainability:-
Public Policy & Climate Change : Climate change is the most difficult issue that has
been found in the place (Bocken, Rana and Short, 2015). Due to which many of the hospitality
firms get affected and facing range of issues. UAE having a dry weather due to which clients not
preferably accepting the issues. So overall, it has been concluded that due to sudden changes in
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political environment can definitely affect the whole business activities which is not good for the
company.
Collaborating for sustainability : This is the another issue that might influence the
organisation and affect the company functional activities. Such activities and goals heavily
impact the business functions at global level. Business needs to speak with one voice with
competitors and affected stakeholders to tackle sustainability challenges.
Rapidly growing inequality : This is the growing issue facing by the businesses.
Growing inequality at levels not seen since the industrial revolution has resulted in increased
public scrutiny of (Burchell, Kennedy and Murray, 2015). Such inequality concerns somehow
affect the company internal environment such as employee staff.
A call for global system change : There has been made changes in daily life or in the
societies. So basically, it is must required for the business who effectively facing the high
advantageous results. Due to pressurising things change is very much required. The main issue
has been occurred in the environment is because the businesses does not able to respond to the
call for change and control the role towards a sustainable future.
Environmental Concerns
Demographic Displacement : Rising sea levels are one of the top environmental factors
that threaten business as usual. Apart from this it makes the things more applicable and and make
things more effectively concerning.
Uncertainty : Uncertainty that climate change brings about is one of the most
compelling ways the environment affect the systematic change. Uncertainty in within the
environment makes range of risky situations (Caiado and et.al., 2017). The type, timing,
locations and magnitude of change uncertain the things. So the it has been analysed that how
such issues can affect the business and its outcomes. Such influence can be positive or negative
for the company organization.
Expense : due to heavy expenses company could not able to invest in some other funds
which is the another most challenging task for the company. Along with this form of developing
the way. Such issues in the economy limit the expansion opportunity for the company which
somehow affect the whole organization.
Consumer dynamic nature : another issue that has been faced by the company in
environmental challenges. Organizations facing issues to creating positive aspect of the business
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which clearly mentioned and making the goals and objectives accordingly (Davies, 2016).
Consumer cultural demands. So this the another environmental challenge for the organization.
Business Response to Environmental Concerns
In order to cope up with the sustainability issues. UAE organisation can successfully
apply some range strategies and tactics. Like as given below:
Green Lights : Green light is the way through company can get over from his
sustainability issues. In other words, company can also engaged with the green projects to make
stakeholders happy and satisfied. Such activities or practices is helpful in reducing emissions of
air pollutions and remove so city issues as well. By providing green services or develop green
theme it will give a positive impact on the overall system. Green purchasing issues or pressures
are those where OECD regions. For example : Masdar City Combines passive and intelligent
design to demonstrate how an urban environment can accommodate denser populations more
efficiently. The focus of the city has been goes towards the sustainability. The reason is this
building consuming or required 40% less water consumption which is lower than other building
in Abu Dhabi. The main purpose behind this project is to accelerate the quality of life within the
lowest environmental footprint. The city of Abu Dhabi is inspired by the sustainability
development. This city also involves in the development of sustainability like it has sustainable
community, residential parks, Plazas and neighbourhood amenities etc.
Market Research : This is the another opportunity which should be taken by the
companies in order to maintained the proper ratio of sustainability (Kolb, Fröhlich and
Schmidpeter, 2017). Companies respond to the new changes in which clearly mentioned the new
strategies and tactics which makes the system more energetic and targeting. UAE companies
search for the new tactics which somehow helps to bring the new management task and also
makes the largest popular sites. In order to protect the business from uncertainties. It is essential
for the companies to fix the
Maintained Ecosystem : Ecosystem is connected with the company organization which
certainly connected with the company society as well. Ecosystem technique successfully applies
by the organization to make stakeholders happy and on the same side to protect the additional
cost of the company organization. Like using organic resources (Yawar and Seuring, 2017). By
reducing the greenhouse emissions and increased carbon dioxide. It will be given positive impact
on the company performance. In order to maintained the Eco-system another example of
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sustainability is Blood Batteries (Blood Batteries. 2018). The reason this is so important is that
many of the people who support the new energy technologies. So the concept behind this
initiative is to consume less use of phones as it contains magnetic steels, high speed cutting goals
and in alloys used in jet turbines generators.
Corporate Social Responsibility
(CSR) Corporate Social Responsibilities is a self regulating business model that helps a
company be socially accountable towards the society development. Also it requires to understand
the objectives and firms to bring new goals and results (Kopnina and Blewitt, 2018). Along with
that, such business performance also making good impact on the system to build and implement
sustainability at an organization level. To highly engaged with the services and growth of the
makes the system more complicated and generating the highest growing task. In present era CSR
is the most essential part for the organization which effectively make the good impact on the
society. Environment labour practices by treating employees fairly and ethically, companies can
demonstrate their social responsibility. This is the process makes the work more challenging
work and systematic target performance (Luederitz and et.al., 2017). CSR is also very necessary
and important in every aspect like Corporate social responsibility programs are a great way to
raise morale in the workplace. For a company to be socially active is the positive sign for every
organization. CSR is primarily strategy for the companies who always sustained with the high
advanced performance.
Critically evaluate a range of relevant theories like Triple Bottom Line, Corporate Social
Responsibility, business ethics and the role of the market.
The basic purpose of maintaining the sustainability is to protect and save the environment
sustainability and global warming. Global warming is the most serious concern threat to human
being and environment which is resulted form. Dioxide is the most important anthropogenic
green houses gases caused. So In order to reduced the negative impact of chemical gases for that
it is required to manage the work task more flexible and reliable. In order to maintained
sustainability growth company can adopt some of the strategies and alternative way of solutions
towards reducing global warming.
Triple Bottom Line
Triple Bottom line is the kind of accounting framework with three parts social
environment (Cherrafi and et.al., 2017). This system is eventually develop to measure the study
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framework. Which has been adopted the TBL framework to better evaluate their performance in
broader perspective to create greater business value. The basic purpose of following model is to
focus on the social activities and environmental concerns just to maintained the positive, people
and planet. This model mainly feel and make the the things perfectly fine.
People
People must be considered as the employees the lobar involved in a corporations work
and the wider community where a corporations does business. In this task every company
supposed to pay fair salary and wages to their employees (Patala and et.al., 2016). Another way
to look at people is how much does a company pays fair wages and takes steps to ensure human
working conditions at suppliers factories. So basically this model helps company to come back to
their position again and gain the attention level of the stakeholders.
Planet
Planet is the covered business talks which certainly makes the good effective working
goals. Planet piece the planet piece of the Triple bottom line indicates that an organizations tries
to reduce its ecological footprint (Rau, Goggins and Fahy, 2018). So basically, this step will
further helps to reducing waste, investing. Renewable energy. This model effectively helps
organization to implement the certain business objectives.
Profit
Profit is the another element of making business sustainable and growing. Most of the
sustainable businesses does not opposed to people or planet. Some business organization also
invest the high amount on the sustainability development which is also very fruitful for the
organization as well to develop the things into more developing manner. Like Emirates Global
Aluminium company who generated their sustainability report towards value commitments,
aspirations and achievements in environment. Profit is refers to the company value which they
generated from economic value (Evans and et.al., 2017). This profit is essential for the
organization from where they have generated from the public. This has been given the positive
and make the whole system more generating the whole business results.
Corporate Social Responsibility (CSR) Models
CSR is the well defined concept which become dominant in business reporting. It is a
mandatory policy which has been adopted by the every organisation just to seek the interest of
stakeholders or maintained the sustainability growth in future as well (Upward and Jones, 2016).
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CSR is the potential way to maintained the good relation with the global corporations,
government. Local society get also influenced by the activities of CSR. In general terms, CSR is
the concept whereby companies integrates social and environmental concerns in their business
operation also helps to interact the good terms with the stakeholders as well.
Such business model effectively work actively and give good impact on the business
activities will have an effect not just upon itself but also upon the external environment (Bocken,
Rana and Short, 2015). There are three principles of sustainability which should abide by the
organizations. Such as given below:
Sustainability
The word sustainability concern with the effect or step taking in present it will give
several options in future. If resources are utilised in the present then they are no longer available
for use in the future. Sustainability refers the activity in which the use of regenerated resources
are more frequent. Such system maintained the quality of life and also generating the effective
working task.
Accountability
Accountability is the another principle of CSR which refers to the action which might
impact the external environment (Morioka and de Carvalho, 2016). In this term company is not
just only responsible for the employees or owner. Also they responsible for maintaining the full
responsibility of the society as well. Accountability is the best way to measure the appropriate
measures of environment also helpful tool to identify the actual performance of the company
towards environment sustainability growth.
Transparency
Transparency is the another principle which has been reflect the external environment
and might impact the company external environment growth. Such system basically makes the
process unrealistic and following the best way to accomplish the task.
Business Ethics and the role of the Market
Business ethics towards the sustainability is refers to the process where the organization
make sure the performance of itself and also following the effective services and principles
towards maintaining the best environment practices (Elia, Gnoni and Tornese, 2017). Like
organisation ethics impact a company at three different levels. Three levels are personal,
professional and organizational. Business ethics are ethically reliable for both the parties which
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effectively. There are several practices that company could adopt in order to build the great and
form a different formalities. Along with that, some companies annually invest on sustainability
of society that makes the company more sustainable and gives the productive outcomes at the
end. Also the study concluded about the approach which makes the highest amount of creating
target and following the best result and growth. All such CSR activities somehow helps in
reducing carbon footprint and make the country environment positive. Organization plays a most
important role in environment (Kopnina and Blewitt, 2018). Along with that, it defines the
effective decision making that retrieve the goals and objectives accordingly. Business should
ensure and have necessary tools that ensure employee are equipped with adequate tools which
enables them to behave ethically in the organization. Along with that, company should also
understand the things more reliable to manage the system in more generalised manner. Taking
acre of employees is the another major business ethics which should be followed by the business
organization. Also it would be very productive and effective in case of any discrimination
process of making things more generalising. Organisation ethics also includes the care of
employees. Such as provide them healthy working environment, workplace safety, attractive
perks and employee benefits etc.
Propose and critically evaluate appropriate sustainable business strategies.
Sustainable business strategy is creating a competitive advantage which keeps business
remain in the market. The introduction is the way to promote the business goals more influencing
and sustainable (Johnson and Schaltegger, 2016). Such strategies needs and formulate
sustainable construction business strategies which has been creating competitive business edge in
the following market growth. Also influencing the business into more reliable. Companies adopt
new practices and adopt the sustainability strategies into their business strategy. Organization
trying to inclined the sustainability strategies to respond the ethical or sustainability issues. There
are several benefits that company could gain in future and and make the good impact on the
stakeholders. In order to critique that, sometimes in order to planning the sustainability strategy
Focus implementation activity tends to focus upon the control of sustainability which might have
impact is risky on company operational activity. So while planning the sustainable strategies
there are some more barriers that affect the business activity in negative way (Belal, 2016). In
order to get overcome from all such barriers, organization can acquire some more strategies like
to better identify the material which present strategic threats and opportunity for the company
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could easily identified. Also, should require by the company to fully concentrate on the activities
performed by the stakeholders.
Strategies for sustainability in Business
Awareness : Environment awareness is the most growing way to spread the information on
sustainability. Many of the companies reported that sustainability is being the part of the
community which helps people to get prosperity in future by saving resources. Such outcomes
will definitely gives the positive outcomes like enriching jobs, effective lifestyle, rising learning
and travel & transportation and good healthy life (Anbarasan, 2018). So the information
regarding sustainability should be aware by the organization in different form. Organisation can
also spread awareness of sustainability through organise events and campaign on based on
sustainability. Like sustainable shopping basket is one of the idea which has been passed by the
organization.
Waste
One of the easiest way to sustain the Eco-system which is reducing the wastage to make
sustainable environment. So in order to that, this is based on the organization to focus on the less
wastage thing which majorly brings the high growing matter and fact to reduce the highest
possibilities of task. Organization situated in UAE can ensure the low wastage of material and
make sure to make environment clean and eco-friendly. Also, company originated in UAE can
use FSC wood to maintained the growth of forest rather than using wood which coming from
trees. Forest for all Forever is the association which engaged with the activities which is related
to the carbon benefits. Every cubic meter of wood used as substitute for other materials displaces
an average of 1.1 tons CO. Example Velocity World is the organisation inn UAE which
providing product or services at high quality (Choi and et.al., 2018). Company has been offering
environment friendly services to the clients. As according to the report Annually UAE citizens
generated 17.2 Kg of e-waste. Also in figures 600,000 tones in 2015 and forecasted amount for
2020 will be 900,000 tonnes (UAE - A Key Contributor In Driving Effective E-waste
Management. 2018). So the UAE engaged with the service to conserve –waste management
by associating with international companies that recycle and refurbish e-waste.
The biggest E-waste Recycling Plant is situated in Dubai as Dubai wholesale City which
is now become the international leader which supplying end to end environment solutions for IT
disposition and e-waste processing and recycling. So the UAE contributing well efforts towards
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the business growth which also encouraging other countries to develop the new sustainability
programs towards the company growth and also following the business task. Another example of
Dubai is Imdaad which is the another organization that based on the concept waste
management. Company offers waste management to other industries. It is famous in two
specialisation Bio Medical Waste and Special waste (Choi and et.al., 2018). So overall, such
strategies can be very useful for the organisation that they can adopt for sustainability.
Transportation
This is the major concerning part which company operate in which includes vehicle for
transportation or the mode of going from one place to another. All the fuel vehicles somehow
impact the overall environment and growth and direct impact on the Eco-system. So in order to
reducing the formation of such vehicles which is based on green projects. Most essential and
growing business task will definitely make the system more effectively done in most relying
manner (Choi and et.al., 2018). Environmental awareness is the best way to control the efficient
way of approaching in developing task. What is environmental awareness and plan which
explore the effective services. Environmental resources are available to promote environmental
success.
End-Product Responsibility
Most of the companies operate some form of transportation whether it is moving finished
products from the place of manufacturer to the point of sale or employees. This is the another
way through company can maintained the policies of business development task. Company also
need to produced products which is ethically stable and impactful for the customers. As part of
its business strategy it has stated its intention for that product is recyclable (Anbarasan, 2018).
Such kinds of products are more useful and environmental sustainable.
CONCLUSION
On the basis of above section it has been concluded that how much sustainability
implementation is required for the business task. Also it requires, that how it is most challenging
for the businesses to handle. So the report explained about the economic, social issues that has
been faced by the organization. Study also discussed about the business response to
environmental concern. Apart from this it has been clearly defined that it make the things more
clearly explained that it helps to develop the possibilities of the environment sustainability.
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Report also explained about the sustainability strategies that company could be adopt in their
business functions.
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