This assignment examines H&M's strategic approach to entering a new market. It requires an in-depth analysis of the company's strengths, weaknesses, opportunities, and threats (SWOT) within the chosen market. Students must develop a comprehensive marketing plan outlining H&M's target audience, promotional strategies, and competitive advantages. Furthermore, the assignment emphasizes performance monitoring and control mechanisms, including key performance indicators (KPIs), sales volume analysis, profit ratio assessment, and supply chain tracking to ensure successful market penetration.