Implementation of Strategic Management in H&M

Strategic Management
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TABLE OF CONTENTS
COMPANY INFORMATION........................................................................................................3
FINAL RECOMMENDED STRATEGY.......................................................................................3
IMPLEMENTATION OF FINAL STRATEGY.............................................................................5
MONITORING AND CONTROL OF FUTURE PERFORMANCE.............................................7
REFERENCES................................................................................................................................9
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COMPANY INFORMATION
H & M Hennes & Mauritz AB is Swedish multinational clothing brand that deals in
providing quality and fashionable clothing apparels for both men and women. Along with this,
the company also operates their brand in 62 countries over the world with 4500 stores (Group
2017). H&M is consider as second global clothing retailers just after Inditex. Through reviewing
the financial aspect of year 2016 the company earned revenue of US$21.73 billion. The retail
store has a wide range of fashion clothing, apparels, footwear, accessories and jewelries. They
have expanded their online stores, which will help in increasing the customer base. Celebrity
endorsement is also one of the strengths of the fashion retail (M 2017).
FINAL RECOMMENDED STRATEGY
On the basis of situation analysis specific strategy has been recommended to H&M so
that business can efficiently carry out its overall performance in the market and in turn it can act
as development tool for the business in every possible manner. Market development as one of the
strategy is recommended to H&M as in through this strategy it is possible to carry out its
operations in the new market in effective manner (Bettis et al. 2016). No doubt H&M is
efficiently operating in the present market and its entire range of products are popular in the
market. But in order to focus on the desired objectives and enhancing financial performance of
the business market development as one of the strategy is most appropriate for H&M.
The company can focus on expansion in the market of Asian and African countries as no
such presence of company is felt in these areas. Further, in this market demand for clothing
products are high and customers prefer to purchase luxury clothing items that can easily satisfy
their need in best possible manner. Company can offer its fashion range in the Asian and African
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