Implementing Social Media in the Workplace Report 2022

Running head: MARKETING 1
Implementing Social Media in the Workplace
Name
Institution
Author’s Note

MARKETING 2
Implementing Social Media in the Workplace
Introduction
In the modern society, the implementation of social media technology is viewed to be one
of the most fundamental ways of encouraging the level of communication that is taking place
among various employees. Digital strategy can always be defined as an essential plan that can
make good use of numerous digital resources to attain a specific combination of multiple
objectives. At the same time, one of the primary reasons as to why organizations need a digital
strategy is to allow them to reach out to all their target audience (Zeederberg, 2015). Even when
this mode of technology is increasingly getting implemented across different workplaces, there is
a high demand in terms of developing a critical understanding of some of the primary reasons as
to why they are being incorporated. Generally, using social media in a workplace is always
helpful when it comes to adequate maintenance of coherence in terms of sharing a vast range of
work-related information that is likely to take place among various employees associated with a
given organization. On the other hand, it is also capable of significantly scaling up the level of
ambient awareness. Under different circumstances, putting a lot of focus in how social media is
used is highly capable of contributing to several unpredictable inconsistencies as far as its use
and adoption are concerned. Also, it can serve a variety of purposes concerning different activity
systems, thus leading towards the emergence of various contradictions together with
congruencies. Irrespective of the unoptimized functionality that is attached using modern social
media forms of technology in a particular work place, it still has the potential to bringing
onboard high levels of coherence in different work-related activities within any work
environment that is more decentralized (Forsgren & Bystrom, 2018).

MARKETING 3
How social media can be used
Social media can be used in a given workplace for several reasons. Firstly, it can be used
to provide an opportunity to the employees for them to be able to make and even support their
own professional connections. Through the use of social media sites, nearly every employee
within a given organization will be able to strengthen different aspects of professional
relationships, most so with people who tend to exist in the outer part of the organization. A good
number of these relationships will further lead to excellent opportunities that would have never
been available. The implementation of social media is capable of providing the employees with
a perfect chance to ask and even solve a variety of work-related issues (Forsgren & Bystrom,
2018). Posing a question on the social media platform is always a quick and efficient way to
come up with a wide variety of possible solutions within the shortest time possible. Even if the
provided answers are not in a position of solving the intended issue, the information provided in
the process may lead to the emergence of a new set of solutions. Moreover, using this modern
and advanced form of technology has the capability of adequately strengthening and building
reliable personal relationships among various workers within the organizational boundaries. As a
result, co-workers can be able to make good use of social media to adequately interact with one
another and even go as far as coming up with better relationships that will be able to bring
positive outcomes for the organization. At the same time, it also acts as an efficient technique of
encouraging different aspects of communication that are likely to take place between various
employees. Due to this, it will be able to share appropriate ideas and even scale up to levels of
engagement.

MARKETING 4
Advantages and disadvantages of social media use within a workplace
While workplace implementation of this technology has been viewed to be the current
mainstream, its use has been able to scale up over the past years. Again, it uses is known to be
associated with a vast range of advantages and disadvantages within a given workplace,
depending on how it is implemented. The following are some of the advantages and
disadvantages;
Advantages
One of its major benefits is that it is capable of aiding when it comes to recruitment.
Social media platforms can always be implemented during various situations, most so when
publicizing specific job openings that are likely to be associated with a given organization. One
the other hand, appropriate marketing of employer brand can be achieved through an efficient
social media usage. This can entail the sharing of media in relation to various types of employee
events together with company values (Hughes, 2016). This is a situation that can help in the
establishment of employer brands, which will finally attract various applicants together with
customers who are always situated in different places. Social media usage in an organization also
has the capability of promoting social learning together with knowledge sharing among various
people. Giving the employees and opportunity of connecting with multiple co-workers having
the intention of solving a variety of problems will always promote different conditions associated
with social learning. It can also go extra miles to increase knowledge sharing at a global level.

MARKETING 5
Disadvantages
The use of social media platforms can bring about security issues within an organization.
As a result, using various types of social media platforms within a company network has the
capability of opening doors to risky situations such as hacks and even privacy breaches. On the
other hand, it also contributes to harassment situations. Employees are likely to take part in a vast
range of harassing behaviors towards co-workers (Leonardi, Huysman & Steinfield, 2013). Legal
violations can emerge due to improper use of social media most so in a given work environment.
Employers usually become more susceptible when it comes to dealing with various charges
attached to discrimination, among other abuses when different aspects of social media are used
within a given workplace.
Factors to be considered when deal with social media
There are various factors that can be considered when implementing the use this essential
technology in a workplace. One major factor deals with the ability of the employees to be aware
of ethical considerations. Employees with good ethics will be able to develop a clear
understanding regarding how the modern technology operates appropriately. At the same time,
privacy is another factor that can be considered when dealing with this current technology, most
so among different people since people ay to come up with different intentions apart from what
is expected of them.

MARKETING 6
Conclusion
The use of social media has greatly changed how various operations are being undertaken
within an organization. As a result, a lot of organizations have been able to attain their goals
through the implementation of social media which has also gone an extra mile to expose the
employees to a new world where they can be able to interact perfectly interact and come up with
solutions that are likely to take the organization to higher levels of becoming competitive.
Recommendations
There is a need for various managers together with top management officials within
multiple organizations to come out clearly to monitor the use of social media across various
employees since when it is not given close attention, it might end up ruining the organization's
reputation. Again, for the implementation of social media within a given workplace to become
successful, there is the need to put a lot of focus on ethical considerations that will further
provide various users with an opportunity of distinguishing between good and bad.

MARKETING 7
References
Forsgren, E, & Bystrom, K, (2018) Multiple Social Media In The Workplace: Contradictions
And Congruencies, http://search.ebscohost.com.ezproxy.laureate.net.au/login.aspx?
direct=true&db=bsu&AN=129078121&site=ehost-live
Hughes, A, (2016), Should You Allow Social Media In The Workplace? 5 Pros And 5 Cons.
Retrieved from https://www.coburgbanks.co.uk/blog/staff-retention/social-media-in-the-
workplace/
Leonardi, P, Huysman, M, & Steinfield, C, (2013), Enterprise social media: definition, history
and prospects for the study of social technologies in organizations,
https://academic.oup.com/jcmc/article/19/1/1/4067484
Zeederberg, M, (July 2015) Implementing a digital strategy into your organization,
https://www.iabaustralia.com.au/uploads/uploads/2015-
07/1438012800_0014b144756e951b308d26706732fd74.pdf