Import Business Plan for Toyota Aygo in the USA

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Running Head: IBUS 1302
Principles of import
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Import Business Plan
Executive Summary
The paper will reflect upon the financial projections based on importing of the Toyota Aygo in
the USA through Japan. It provides the description of the Toyota Motor Corporation in Japan
that comprise of organizational structure, products, target customer and mission statement of the
company. Moreover, it will discuss the market research of the company based on the import of
the car that includes the customers, competitors, competitive advantage and regulations of the
organization. It also discusses the sales and marketing based on its financial projections that
present the annual report of the company related to the import of the car. It also focuses upon the
import documentation and shipment details of the car. Therefore, the paper will provide the
import business plan of the car in the USA.

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Import Business Plan
Table of Contents
1. Company Description..............................................................................................................................3
1.1 Business outline.................................................................................................................................3
1.2 Legal Structure..................................................................................................................................3
1.3 Mission..............................................................................................................................................3
1.5 Customers..........................................................................................................................................3
2. Market Research......................................................................................................................................3
2.1 Industry..............................................................................................................................................3
2.2 Customers..........................................................................................................................................3
2.3 Competitors.......................................................................................................................................4
2.4 Competitive Advantage.....................................................................................................................4
2.5 Regulation.........................................................................................................................................4
3. Product/ Service Lines.............................................................................................................................4
3.1 Product or Service.............................................................................................................................4
3.2 Pricing Structure................................................................................................................................4
3.3 Product/Service Life Cycle................................................................................................................4
3.4 Intellectual Property Rights...............................................................................................................5
3.5 Research & Development..................................................................................................................5
4. Marketing and Sales................................................................................................................................5
5. Financial Projections...............................................................................................................................5
5.1Profit and Loss....................................................................................................................................5
5.2 Cash Flow..........................................................................................................................................5
5.3 BALANCE SHEET...........................................................................................................................5
5.4 Break-Even Analysis.........................................................................................................................6
5.5Financial Assumptions........................................................................................................................6
6. Documentation........................................................................................................................................6
6.1 Import documentation........................................................................................................................6
6.2 Shipment details................................................................................................................................6
References...................................................................................................................................................7