logo

(Doc) Assignment on Brand Management

   

Added on  2020-03-16

9 Pages1573 Words55 Views
Running head: Brand Management 1Brand managementImportance of brand management and its components

Brand Management 2ContentsCustomer-Based Brand Equity (CBBE) Model...............................................................................3Brand identity..................................................................................................................................3Brand meaning.................................................................................................................................4Brand performance.......................................................................................................................4Brand imagery..............................................................................................................................5Brand responses...............................................................................................................................5Brand relationship............................................................................................................................6

Brand Management 3Customer Based Brand Equity (CBBE) ModelStrong brand position is the desire of every organization. There is numerous aspects influence the potency of a particular brand or product. To recognize these aspects, it is required for the company or organization to know about the procedure for launching the product. Keller's Brand Equity Model is also known as the Customer-Based Brand Equity (CBBE) Model. The expansion of CBBE was driven by majorly three aims. The concept of this model is to generate the strongest brand in which company can get to know that how will customer feel and think about product. Latrobe university campus brand is the well known university that would carry the education to the northern suburbs of Melbourne (LaTrobe University, 2017).Figure 1: CBBE ModelSource: (Chekalina, Fuchs and Lexhagen, 2014).There are four steps of brand building that is considered as the brand building block. Brand identity, brand meaning, brand responses and brand relationship are the major component of the brand building as per the CBBE Model. Each step of this model is reliant upon the flourishing

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Brand Equity Marketing Assignment
|7
|1345
|144

La Trobe University: Applying the Customer-Based Brand Equity Model
|6
|1281
|299

International Marketing
|18
|863
|88

Group Marketing Management Report and Presentation
|16
|706
|49

Strategic Brand Management: CBBE Framework, Loyalty Programs, and Digital Marketing Techniques
|10
|2576
|435

Applying Customer Based Brand Equity Model to RedRock Consulting
|11
|592
|74