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Group Marketing Management Report and Presentation

   

Added on  2023-02-03

16 Pages706 Words49 Views
GROUP MARKETING
MANAGEMENT REPORT AND
PRESENTATION
Group Marketing Management Report and Presentation_1
Table of Content
Adaptation and standardization of marketing mix
CBBE Model
Integrated communication mix and methods
Measurement of success
Group Marketing Management Report and Presentation_2
Adaptation and standardization of marketing mix
• Standardisation:- It refers to the strategy under which company offer existing
product with same pricing strategy and same promotional efforts at new place
because of homogenisation of people's need and want.
• Adaptation:- This strategy involve modification within the existing product by
adding new features in order to fulfil the need of customers in chosen market.
Group Marketing Management Report and Presentation_3
Continue...
• Product: Hybrid cycles and part of bicycles such as breaks, hubs, headset,
bottom breaks and lights.
• Price: Differential pricing method
• Place: Bucharest, Germany, Australia, New Zealand, South Africa etc.
• Promotion: Social media platform such as Facebook and twitter.
Group Marketing Management Report and Presentation_4

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