Leadership and Management in Sports Direct

This assignment examines the crucial role of leadership and management in the success of Sports Direct International plc. It analyzes various leadership styles employed within the organization and their influence on employee performance, ethical practices, customer satisfaction, and ultimately, profitability and growth. The assignment highlights the importance of skilled workforce and effective leadership approaches in a competitive business environment.

Business Management and
leadership

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
1 Key theories of leadership, perspectives and its application in sports direct..........................1
2 Management and leadership styles that enable Sport Direct to grow......................................2
3 Application of team working principles which impacts management and leadership styles..3
4 Sports direct effectively Facilitate their change process, what changes they are gone through
.....................................................................................................................................................5
5 ethical and value-based considerations and challenges? challenges enabled them to develop
to meet their objectives?..............................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business management is important for growth and development of organisation. In this
process leadership play vital role when they implement several theories. Leaders motivate
employees so they can give their hundred percent to company. This assignment is based on
Sports direct International Plc which is organisation of retail industry founded in 1982. founder
of same firm is Mike Ashley as well they are dealing in sporting goods. This store is famous for
their ethics, retail model, leadership and approaches to management (Goetsch and Davis, 2014).
Because from a single store they convert in 600 in short term duration. Best example of
leadership and business management is sport direct enterprise and all these description is given
below. Report mainly through light on key theories and effective management styles used by
Sport Direct for growth and success.
TASK
1 Key theories of leadership, perspectives and its application in sports direct
There are several leadership theories which is used by given company for their business
expansion is given below:- Democratic leadership style: in this equal opportunities of each and every staff member
has given so they can take part in decision making as well can take their own judgement.
Instead of this such leadership style says that decisions must be taken after suggestion of
employees working in same company. Because judgement can take organisation to its
high as well at low also.
 Recruitment style: for this process there is requirement of professional who is competent
and educated. Given enterprise focus on workforce so they placed right person at right
place according to their education, skills and knowledge. If company have talented staff
then they can easily achieved their goals and objectives. They don't accent on prompt
technologies and some other processes. By hiring right person in administration they can
build good management team (Goleman, 2017). They also follow all legal and moral
activities in company so that no unfair things can be done in the organisation. When
proper employees as per requirement are chosen they can reduce the annoyance
complaints from customers.
Management and leadership both term is different from each other. Their differentiation is given
below:-

Leadership Management
This is an process which is done by leader for
motivating employees to give their hundred
percent. Thus, company can achieve their goals
and objectives.
Management is process in which manager
manage overall organisation and staff for
accomplishing goals.
Vision is created by leader and after that as per
this direction is given to employees so they can
work properly.
Managers gives responsibilities to every one or
assign task after setting objectives and targets.
All these are related to Sports Direct objective
and goal (Griffin, 2013).
Leaders are risk take because they believe that
without failure their will be no success in
future.
Manager don't take risk they try to reduce
hazards. Main motive is to do overall work
smoothly without any issues.
Leader focus on framing necessary guidelines
and principles which assist in motivating and
guiding personnels. It is important for
increasing enthusiasm and energy level of
employees working in that company.
Policies and strategies are created by Managers
so employees work as that and help in
achieving goals and objectives. Instead of this
managers don't focus on providing guidelines
and motivation.
Hence, it is important for Sport Direct International Plc to implement all leadership styles
and practices. Thus, personnel can achieve their assigned task and overall objective of respective
organisation. Management and leadership both are different term but play vital role in
development and growth of business (Jackson and Parry, 2011). Instead of this they play some
common roles like motivation, guidance and supervise staff members.
2 Management and leadership styles that enable Sport Direct to grow
Leadership and management both are important and play vital role in creating image in
market as well goodwill also. Both these terms focus on increasing efficiently and affectivity of
every single person working in Sport Direct International Plc. Business entity have developed
definite values, leadership principles, ethics that is straight away connected in accomplishment of
vision in decided time period. Few key features of management and leadership styles that failed

Sports Direct to increase from a one store to its 600 as per given in case study. These are
discussed below:
 leaders of given organisation focus on hiring such candidates who are skilful and
knowledgeable so their contribution take firm to its high (Chang, 2016). Generally, they
are forming team which is full of talents that enable them to stand apart from others.
 Business model of Sport Direct is different from others and their success is lies on this
model. which is developed expeditiously that involve every personnels to work with
regard and self-esteem and hence they can lend optimally.
 Policies are framed by managers thus Sport Direct International Plc involve their worker
in that so they gives such outcomes which is for success of business.
 Sport Direct is running by Mr Ashley as a “Victorian Workhouse” which main
concentration is rendering on selling products and equipments related to sports. These
must be high in quality for satisfying needs and wants of customers (Voon and et al,
2011).
 Manager have to set policies, rules and responsibilities for organisation these are key for
success of Sport Direct. Employees are assets of firm and their contribution matters a lot.
 Proper training and development program should be designed by manager and leader
according to the requirement of individual. Hence, it assist in enhancing skill and
knowledge of individual.
As per above discussion it has been concluded that management of Sport Direct is flexible in
nature and they easily adopt changes made because of internal and external factors. They have
embellishment by establishing many stores in market because of accepted leadership style that
their main focus is on hiring person who is well skilled and knowledgable.
3 Application of team working principles which impacts management and leadership styles
There are several leadership styles, skills and principles followed by firm. Sport direct is
following some leadership styles which is given below:-
Principles of leadership:
 Leaders set vision for employees working in company so they can work as per this and
easily achieve objectives and goal which is pre determined. Responsibilities of every
member is given to them so these can perform efficiently and effectively.

 Leaders put their effort to make philosophy values and standard in the administration. As
well they encourage and guide all staff members and precede ethical activities and rule
in all their procedure and methods. Thus, all assigned project can run smoothly and
successfully (Vaccaro and et al, 2012). Leaders also have responsibilities in organisation related to ethics and practices in the
company. Thus, they have to follow all these for satisfying all needs of the stakeholder
such as customers,managers and the employees. So given firm can run smoothly and
effectively as well gives better outcomes.
Leadership skills:
 Leadership effort to transfer information or data appropriately with all the staff members
so that they can carry out activities in well manner. Sports Direct generally concentration
on HR (human resource) hence leader describes duties to all the employees and tries to
resolve their difficulty and problems. Thus, they can accomplish their objectives.
 Leaders encourage and give guidance all personnels for increasing level of their
performance as well motivate them to give their hundred percent. It is done so that their
sprightliness and energy level enhance and they can render finer results. It leads in
achieving objectives of organisation and they can offering best quality of goods to their
consumers. Leaders take feedback from their employees timely for receiving their thoughts. They
apply their thoughts and ideas in the company so that they are encourage and can execute
better. Through this staff members give better outcomes and thus enterprise can attain
their objectives (Van Der Aalst, La Rosa and Santoro, 2016). Hence, they can serve good
quality of goods and services to customers.
Leadership style: Sports direct company precede a democratic leadership style in this employees
are free to give their suggestion as well feedback when decision making session is going on.
Opinions and views are taken from workers for framing plans and policies for given company.
Although, this build morale of all employees or encourage them to perform better in enterprise.
Hence, it assist in achieving objectives of Sport Direct international Plc. So it increases the
expiation of consumers as they get best quality of products.

4 Sports direct effectively Facilitate their change process, what changes they are gone through
Major change made by sport direct multinational plc is that they bring approx 600 stores
in short time duration. As well owned multitude brands in them like Donnay, Slazenger, Firetrap,
Everlast, Karrimor, Kangol and Lonsdale. Expansion of their business and development, growth
in short time duration. These are such major modification made by given company. Changes are
made in company for survival, when alteration is managed successfully in then it is essential for
organisational effectiveness (Dumas, 2013). Sport direct Identify Brand acquisitions and
property enhancement, invest on store portfolio & workforce, develop website & enhance range
of products, promote Group-owned brands. All these are doing by them for achieving targets and
group success. Whereas modification can be related to technology and organisational structure
but in Sports direct international plc made alteration related to workforce because they play vital
role in expansion of business and in generating more revenue.
Change process facilitate by leaders and human resource department in respective
organisation. This firm mainly focus on their workforce because they are main reason for
expansion of administration. Placing right person at right place according to their skills and
knowledge help them in satisfying firm and their customers. While organisation is focusing on
their staff members and do investment on all such things. Amount invested on personnel have
their return not in monetary forms but in some others like growth, development, expansion,
profit maximisation, customer satisfaction and many more (Rosemannvom and Brocke, 2015).
Various strategies and planing done by company for expanding their business as well stores
which is opened by enterprise is possible because of these to. Instead of this
external(competitors, customers, substitute products) and internal(employees satisfaction,
technologies, structure etc.) factors force for making modification.
5 ethical and value-based considerations and challenges? challenges enabled them to develop to
meet their objectives?
Challenges faced by sport direct international plc is given below:-
 Market share which is important and in this challenges face by firm is they lost it because
of pesticides in cotton product. This gives negative impact on organisation.
 They gone through the unsettled are move to numerous agencies and judicature had gave
a judgement that these members are condemned and they had supplying materials to
organisation.

Solution: Sports Direct create Supply chain policy which help employees because they cannot
work above 48 hours. There is a website in which several detail had shown of branded goods,
product supply base in which it lie on providers and factories. It is showing that they are
pursuing all honourable activities (Hammer, 2015). With the assistance of this they can easily
come out from several challenges.
Mainly leadership style is practice style in which they can place skilled, knowledgable, qualified
and talented Staff members so that they can execute cured and precede all ethical activities.
Leader is the person who have to give answer of all the activities going on in firm. They monitor,
encourage and gives broad path way to staff members. They measure that employees perform
their work properly and efficiently manner. It will result in, achieving objectives of organisation
and enhance satisfaction level of customers. Hence, the enterprise can generate more profits
and leads to growth and development in future.
CONCLUSION
From the above assignment it have been concluded that leadership and management play
crucial role in expansion, growth and development of Sports direct International plc. Because
several styles, approaches and practices is applied in day to day activities of business (Harmon,
2015). Given organisation mainly focus on their workforce which is important for remaining in
competitive world.

REFERENCES
Books and Journals
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Goleman, D., 2017. Leadership That Gets Results (Harvard Business Review Classics). Harvard
Business Press.
Jackson, B. and Parry, K., 2011. A very short fairly interesting and reasonably cheap book about
studying leadership. Sage.
Voon, M.L and et al, 2011. The influence of leadership styles on employees’ job satisfaction in
public sector organizations in Malaysia. International Journal of Business, Management
and Social Sciences. 2(1). pp. 24-32.
Vaccaro, I.G and et al, 2012. Management innovation and leadership: The moderating role of
organizational size. Journal of Management Studies. 49(1). pp. 28-51.
Van Der Aalst, W.M., La Rosa, M. and Santoro, F.M., 2016. Business process management.
Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer
Berlin Heidelberg.
Hammer, M., 2015. What is business process management?. In Handbook on Business Process
Management 1 (pp. 3-16). Springer, Berlin, Heidelberg.
Harmon, P., 2015. The scope and evolution of business process management. In Handbook on
business process management 1 (pp. 37-80). Springer, Berlin, Heidelberg.
Dumas, M and et al, 2013. Fundamentals of business process management (Vol. 1, p. 2).
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Chang, J.F., 2016. Business process management systems: strategy and implementation. CRC
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Griffin, R.W., 2013. Fundamentals of management. Cengage Learning.