logo

(solved) Debenhams Case Study

   

Added on  2020-04-21

14 Pages3522 Words116 Views
0DEBENHAMS CASE STUDYDebenhams Case StudyName of the Student:Name of the University:Author note:

1DEBENHAMS CASE STUDYTable of ContentsQ1. Importance of effective operation ability within Debenhams PLC..........................................3Q2. Performance Gap at Debenhams PLC......................................................................................4Q3. Creativity business at Debenhams PLC....................................................................................7Q4. Staff relationship at Debenhams PLC.......................................................................................9Q5. Relationship marketing within Debenhams PLC....................................................................10Reference.......................................................................................................................................12

2DEBENHAMS CASE STUDYQ1. Importance of effective operation ability within Debenhams PLCDebenhams is a multinational retail chain in United Kingdom that also operates on 172all other different location across UK, Denmark and Ireland. The UK head office in OxfordStreet has 1500 staff and small four offices in the current site (Debenhams.com. 2017). The operation process of the company consists of review and update of the packages anddistribution and tracking of the products. The retail outlet of Debenhams houses different brandsas well as its own in-house brands. With the clothing brands, they also sell food, beauty andgifts. Some of the new brands are Betty Jackson Black ladies fashion brand, Jeff Banksmenswear. Other services given by the store are credit card services, loyalty card programs(Campaignlive.co.uk, 2017). The company is solely dependent on the retail operation across the country. To get thesystem in order and dealing efficiently with the multiple suppliers, inventory locations anddistribution centres an effective operation plan is needed. Standardising the process thedistribution channel is part of the operation process. The following is the process descriptionwith importance and effectiveness of the process (Hopkin 2017). Focus on demand management and order taking, inventory management – to effectivelymanage the orders processing in an omnichannel business, the demand and order figuresshould be tallied. The record keeping is important for getting the correct information andtransparent order processing (Priest and Gass 2017). The accounts created from thewebsite of the company of the suppliers and the customers should be given emphasis.Keeping the proper pace between the demand and sale is of utmost importance for retail.

3DEBENHAMS CASE STUDYTeam building for the purpose of tackling reports – to assimilate a proper report on thefunction of demand generated periodically and identifying and also analysing the resultsgot from the decisions is essential (Priest and Gass 2017). The information that will begathered from the report will help in decision making of the company. It can also be usedin strategising the potential of Debenhams in meeting customer demand. Technology – The retail chain Debenhams has been in the business for two decades.Thus, they also have adapted to the technological boom that has happened in the late90’s. The software’s consolidation all the operations and functions are important to use.The ERP, logistics and servicing software are very crucial to use the resources efficiently.Exporting the data and using Business Intelligence tools are very important for analysingthe performance of the business (Hopkin 2017). Pitney Bowes’ Sendsuite packagetracking and delivery software has been separately installed in Debenhams, whichautomates the receipt and distribution of mail.Deliver with keeping in mind about the customer satisfaction – Debenhams soft servicesteam is allocated with services that conduct customer management. As per the marketresearch of the team the main criteria that has been found to affect the sales is theconsumer attitude and taste (Hopkin 2017). The “Midult” has been the target of thecompany for the last five years.Q2. Performance Gap at Debenhams PLCThe company has 153 stores in 23 countries. The performance gaps identified is inprofitability of the Debenhams (Debenhams.com. 2017). The internal performance of the

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
The Value of Effective IT Systems
|11
|3744
|2

Operation Management Decision in Petroleum Development Oman : Case Study
|8
|1956
|41

Travel Business Service Industry | Report
|5
|2940
|47

System Thinking for Woolworths Inventory Management
|8
|1102
|108

Business Processes
|6
|1140
|491

Introduction to Information Technology
|10
|3029
|61