The Value of Effective IT Systems

The Value of Effective IT
Systems

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Analysing use of information technology systems in distinct organisational functions.......1
P2. Explaining the ways IT systems contribute in attaining specific organisational objectives..3
TASK 2............................................................................................................................................4
P3. Analysing different ways in which IT systems store addition to process data for customer
relationship management, communication management, knowledge management and data
management.................................................................................................................................4
TASK 3............................................................................................................................................6
P4. Evaluation of how IT systems can be used for supporting value added changes in order to
improve operations, sustainability addition to performance of business.....................................6
TASK 4............................................................................................................................................7
P5. Recommendation of practical IT solutions to scenario of company which covers range of
common problems that are experienced at workplace.................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Information technology system refers to combination of firmware, telecommunication
capabilities, computer software and hardware which are used for gathering, processing, storing
along with distributing necessary information. It fosters innovation, faster processing and
improved data storage in business. It also creates electronic storage systems for the purpose of
protecting organisational valuable records (Ayyaz and Qamar, 2017). To analyse value of
effective IT systems, Debenhams is selected. The company is multinational retailer which
operate departmental stores and franchise stores in many countries. Its headquarters are located
at London, UK since 1778.
The present report demonstrates understanding about role of distinct IT systems in
business functions and contribution to achieve organisation objectives. Further, it analyse
reliable addition to flexible IT system which respond towards requirements of company. It also
evaluate IT system which supports value added change in enterprise. At last, some
recommendations are given to certain scenarios of company.
TASK 1
P1. Analysing use of information technology systems in distinct organisational functions
Organisational overview: Debenhams is UK based retailer that was formed by William
Clark in 1778. The company have around 25000 employees and is trading online (Debenhams,
2020). It uses many types of information technology system including knowledge management
system, database management system, office information system and transaction processing
system so that operations and activities are performed with proficiency for elevating outputs. At
present, the company is planning to transform itself into fully digital firm.
IT system is aggregation of multiple pieces of tools and equipments that includes
transmission of information. It is a kind of platform that exists for managing set of information
and technology product. It manages security content and monitors control of data in effective
manner. The IT systems which are used in operations or functions of business includes software,
hardware, databases, technical information, tools and telecommunication capabilities (Dutta, Lal
and Pandey, 2018). In various corporations, information technology systems are used for
handling large data size, maintain proper records, processing information and reducing risks of
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errors. Debenhams is a large organisation in which different functions uses IT systems in
following ways:
Marketing: It is key function of company that have responsibilities to promote the brand
and mission. It determines expectations of customers and ensures presence of firm within target
market for longer durations. The function provides important research so that organisational
target customers are identified and awareness about offerings are promoted. In marketing
function of Debenhams, IT systems such as marketing information system is used in order to
support decision related to promoting brand and its offerings. By using IT systems, professionals
of the company brings many types of people, procedures, data and equipment to assist in better
decision making. It is not used to indicate the ways things are going, rather also focuses on why
and where performances are decreasing for meeting plan. Moreover, marketing function of the
retailer can use other IT system such as word processing software to create content and online
advertisements which will help in transforming into digital firm (Per Arne, 2017).
Customer service: Customer service function is front line that supports customers and
clients as well as meets their satisfaction through providing demanded services, features and
commodities. IT systems including VoIP, speech application, customer relationship management
and outsourced application delivery are used by the function in Debenhams in order to provide
helpful information, responding to complaints as well as answering questions. IT system is used
in customer service for the purpose of cutting costs together with erasing location barriers with
the purpose of improving customer services. It helps in increasing span of flexibility and
boosting relations with clients and customers.
Human resource department: The function manages employees, overseeing
employment related aspects and organise entertainment programmes for workforce. In
Debenhams, Human resource department looks after recruitment, selection, orientation, training,
compensation, performance appraisals and so on. By using IT system of Human Resource
Information system, the function renders services to employees effectively. The system is
interaction of information technology and human resources through HR software. Use of IT
system allows activities and processes of the function to occur electronically (Glasser, 2019). In
many circumstances, HRIS increases efficiency in the company to make HR related decisions. It
is also used for planning costs of the function and controlling them without allocating multiple
resources.
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