Marketing Strategies for Coca-Cola
Added on 2020-06-03
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INTRODUCTION TO MARKETING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1P1.................................................................................................................................................1P2.................................................................................................................................................2P3.................................................................................................................................................3P4.................................................................................................................................................4P5.................................................................................................................................................4P6.................................................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing is the one of the important tool that is used to do marketing of the firmproducts and services. There are number of tools and methods that are used for doing marketingof the firm products and services. In this regard first of all analysis of market is done and throughsegmentation it is classified and on that basis targeted customers are identified. In the currentreport, different marketing techniques are disused in detail. Along with this, way in which groupsof customers must be targeted is determined. At end of the report, marketing mix is developedfor products and services. P1Marketing in my words is to find out what your target audience want throughcarrying out market research. For example; using primary and secondary research. By doing thismarketing will be able to promote products to their target audience by meeting their customer’sneeds.Production ConceptThis is the production concept in which a business focuses on achieving high efficiency at a low cost and mass distribution. The reason for this is because when the businessproduces a high amount of products then this will mean that customers will want to buy moreproducts. Businesses assume that customers are interested in prices which are low and theavailability of the price which attracts customers (McCaughey and Ayers, 2013).The function of marketing is the role in which helps the company identify and fined thepotential successful products for the market. This will help them promote the business byseparating them from similar products. The marketing functions that are within a largeorganization can include performing market research, producing a marketing plan, productdevelopment, strategically managing advertisement, promotion, distribution for sale etc. When itcomes to market research it’s very important as you have find out which customers make upparticular market and how can they use to find out what customers want, where they want it, howthey like it and what price. Marketing work closely with production as it helps them meet thewishes of customers so it can help will the new development.The products that the business producesThe prices changedThe promotions designed to encourage customers1 | P a g e
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