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Research on Internet Marketing

   

Added on  2020-06-05

10 Pages2966 Words46 Views
INTERNET MARKETING
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Task 1...............................................................................................................................................3P1. Describe how marketing techniques......................................................................................3P2. Describe with suitable examples the limitations and constraints of marketing.....................4Task 2...............................................................................................................................................5P3 Describe how a selected organisation uses marketing research.............................................5P4. Describe how uses information through marketing research for marketing planning...........5Task 3...............................................................................................................................................6P5. Explain how and why groups of customers are targeted for selected products.....................6P6. Develop a coherent marketing mix for a new product or service..........................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9Books and journals.......................................................................................................................9Online.........................................................................................................................................10
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INTRODUCTIONMarketing is a way to introduce your product to your targeted customers in any market.Today's business world demands every business to adopt a workable marketing strategy so thatthey could achieve competitive advantages over their rivals and could generate higher sales andprofits successfully. This marketing strategy should be aggressive and effective. In thisassignment we are going to study the approaches adopted by different companies.Task 1P1. Describe how marketing techniquesIn this assignment I will be describing the different market techniques of how a businessfinds out what a customers want and when trying to develop the business for the future. I will betalking abou Ansoff’s matrix, branding (Chaffey, 2013). The two businesses that I will be usingin this assignment to help be explain in more detail will be Kellogg’s and Coca- Cola. Ansoff’s Matrix: Igor Ansoff developed descriptions of the strategies available for growing abusiness in 1957. Ansoff’s market growth matrix tells us that businesses try to grow dependingon its markets new or existing in new or existing markets. Ansoff Matrix is a growth strategyused by companies to decide on their product and how they are going to expand. He identifiedfour categories for growth. 1.Market Penetration : Market penetration is the increasing amount of existing productsor try to promote a new product though strategies such as advertising, lower prices,discount. Market penetration is when the company raise awareness for the same productsfor the existing market. Kellogg’s use this strategy by bringing new products that can suitall ages. They do special offers, discounts, and large packages for less. CocaCola sellingmore of Diet coke to the same market by selling their products the retailer who are hugemultinational business such as McDonalds. 2.Product development : In product development strategy, a company tries to create newproducts and services targeted at its existing markets to achieve growth. Kellogg'sdevelop and improve existing products and the have such less sugar. 3.Diversification : In diversification an organization tries to grow its market share byintroducing new offerings in new markets. It is the most risky strategy because bothproduct and market development is required. Cocacola is introducing new products in forthe sports section, like sports drinks.3 | P a g e
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