This assignment delves into the multifaceted realm of brand management, with a focus on luxury brands and the influence of social media platforms. Students will analyze academic articles and real-world cases (such as MINI's presence on Facebook) to understand how user interactions impact brand awareness and purchase intention. The task also incorporates elements from Keller's strategic brand management model, examining how corporate social responsibility, advertising media planning, and place branding strategies can enhance brand equity and loyalty.