Effective Communication and Its Importance

This report provides an overview of effective communication and its significance in businesses and student contexts. It covers various aspects of communication, including principles, models, and solutions to common barriers such as jargon and lack of attention. The report also includes examples of oral and written communication, showcasing effective communication skills in real-world scenarios. Overall, the report highlights the importance of communication for businesses and students alike, emphasizing its role in building trust, resolving conflicts, and achieving goals.

Communication Skills
For Business

INTRODUCTION
For development and growth of company or business, effective communication is very
important. Effective communication is the essence of business. In order to achieve targeted goals
and objectives, effective communication plays a vital role. In general words, communication is
just a transfer of ideas and information by one person to another (sender and receiver).
Communication is not needed in personal life, but it is also very essential in the profession,
workplace and in all types of business. This present report will make understand various models
of communication and there importance. Furthermore, principle of effective communication is
also discussed.
TASK 1
1. Communication models and system used in business.
Models of communication are as discuses below-
Aristotle's Communication Model- This model is introduced by Aristotle. This model mainly
focus on speech and speaker. It is widely classified into five factors which are speaker, speech,
occasion, audience and effect. Speaker is the central part in this model as speaker plays the most
essential role. As in speech, speaker is the only one who always remain active. In giving speech,
there is one way communication because audience are not allowed or able to speak when speech
is going on.
He gives three elements which makes effective communication are-
Ethos- It is a characteristic which makes speaker credible in-front of public.
Pathos- It means audience should be connected by the words or speech of speaker. Speaker must
has skills to evolve the interest among audience.
Logos- It means logic. There should be logic in what speaker is conveying.
Shannon and Weaver's Model- This model was introduced in 1948 by Claude Elwood
Shannon and Warren Weaver. This model is much more technical than other models. This theory
is also known as mathematical theory. In this model sender decodes the message and sends it to
the receiver by technological channel such as telephone and telegraph.
Concept in Shannon Weaver Model are-
Sender- person who makes and transfer the message and select the channel.
Encoder- person who make use of machine, which convert message into signals.
Channel- It is the medium which is used by sender to send message.
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Decoder- It is the machine which is used to convert signals into message who translates the
message form signals.
Receiver- person who receive the message. He provides feedbacks.
Noise- It is a physical disturbance for example environment and people which disturb or
interrupt the message to get to the receiver.
2. Methods which is used to benefits of both formal and informal communication system.
a)There are different methods of communication are as follows-
Written Communication- It is the type of communication that involves any kind of
message that makes use of written word. It is the type of interaction that take place in written
form. It covers wide range of area. For example- message, email, telegram. Letter etc.
Verbal Communication- It is the type of communication that takes place in between
people by using speech. Verbal communication should be effective as it shows personality of a
speaker. Verbal communication is fast communication as it takes short time to reach the
message.
Non-verbal communication- It is the type of communication which includes pitch, tone,
speed, gesture, facial expression and volume. Addition to this, shaking hand, hugging, pushing
and patting the back are also non verbal communication.
Electronic Method- This is the modern method of communication. It is the most
preferable mode of communication. People are more attracted to electronic mode as it more
reliable, it covers wide range of area. Example- email, message, social media etc.
b) Formal and Informal Communication and there advantages are as follows-
Formal Communication- It is type of communication that flow both vertically and
horizontally. It involves the formal communication channels of a company. In formal
communication channel used to communicate is pre-defined. It is more time consuming.
Advantages
 It is more reliable.
 It is an evidence.
 It is systematic flow of information.
Informal Communication- It is a type of communication that flows without following any
channels. It flows in all directions. It is also known as Grapevine communication. It is very fast.
There is no documentary evidence. It also spread rumours.
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Advantages
 It is very fast.
 It is less time consuming.
 It is effective because workers discuss there issues and problems.
3. Principles of effective communication.
There are some principles which makes communication effective are as follows-
Principle of Simplicity- This is the principle states that message should be simple and
easy to understand. Common words should be used.
Principle of Clarity- This principle states that message should be clear.
Principle of planning- This is the principle states that message should be well planned
before transmitting the message.
4. Different types of gadgets which is used in communication.
In formal communication companies use many technologies to gather the information
which are as follows-
Email- This is one of the fastest medium of transferring messages or information. It is
used by companies to conduct survey. It is cheaper mode of communication. In general it is
electronic transfer of message.
Telephones- This is also the modern channel of communication. Companies used
telephones in there campus to transfer information. It is also the fastest mode of communication.
In informal communication channels used by people to transfer the message or
information which are as follows-
Texting through mobile- This is informal communication. People used to talk with
messages, as now this is more in trend.
Call by internet- People also use internet calling by installing application of what's app,
viber etc. This is also included in informal communication. Information travel very fast in this
mode of communication.
5. Barriers of communication and there solutions.
There are some barriers occur while communicating which are as follows-
Use of jargon- This is also become the barriers in effective communication, people use
complex words. These barriers can only be solve by avoid use of complex words and male use of
simple and easy words.
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Lack of attention- This is also become the barriers in effective communication as when
listener or receiver of message does not pay attention on what speaker is saying. In order to solve
this problem receiver or listen should have skills in paying attention.
TASK 2
1. Oral Communication.
Conversation with me and my customers.
Me: Hi Ma'am...
Customer: Ya Hello...
Me: Sir I am really sorry for delayed in your parcel.
Customer- No sorry, I had taken a leave from by job to take the parcel but you deliver damage
product to me.
Me: Ma'am I understand your problem but I even don't know how it is damage. I have intention
to delivering wrong or damage product ma'am.
Customer- So, what can I do now. I had an urgent work that was not completed only because of
your mistake.
Me: Ma'am again sorry for that but ma'am please forgive us. It will never be happen again.
Customer: Okay. I am again trusting on your words.
Me: Thank you Ma'am.
This above conversation shows that I have better and effective communication skills that I can
able to make my customer agreed on my words.
TASK 3
1. Communication in writing.
Curriculum Vitae
Personal Information
Name: Thomas Cook
Telephone No.: 8452149235
Email id: thomascook87./@gmail.com
Aim
I will obey all my responsibilities and duties on time. I will give my best to your company.
Professional Qualification
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1. B.B.A
2. M. Com
3. Computer Course
4. CS Executive
5. National Certificate in Badminton
Key Skills
1. Sports women
2. Superior spoken and written communication.
3. Active listener
4. High knowledge in G.K.
5. Writer
Experience
Teacher in St. Anthony School.
CONCLUSION
The above report stated that communication skills are very essential for all businesses. In
order to make effective communication, principles, models and solution of barriers are also
discussed in the above report.
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