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Importance of Communication Skills in Business (PDF)

List various communication models and describe them in detail. Describe the methods used by business for both informal and formal communications system. Explain the benefits of formal and informal communication in a business environment.

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Added on  2020-10-22

Importance of Communication Skills in Business (PDF)

List various communication models and describe them in detail. Describe the methods used by business for both informal and formal communications system. Explain the benefits of formal and informal communication in a business environment.

   Added on 2020-10-22

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INTRODUCTIONFor development and growth of company or business, effective communication is veryimportant. Effective communication is the essence of business. In order to achieve targeted goalsand objectives, effective communication plays a vital role. In general words, communication isjust a transfer of ideas and information by one person to another (sender and receiver).Communication is not needed in personal life, but it is also very essential in the profession,workplace and in all types of business. This present report will make understand various modelsof communication and there importance. Furthermore, principle of effective communication isalso discussed. TASK 11. Communication models and system used in business. Models of communication are as discuses below- Aristotle's Communication Model- This model is introduced by Aristotle. This model mainlyfocus on speech and speaker. It is widely classified into five factors which are speaker, speech,occasion, audience and effect. Speaker is the central part in this model as speaker plays the mostessential role. As in speech, speaker is the only one who always remain active. In giving speech,there is one way communication because audience are not allowed or able to speak when speechis going on. He gives three elements which makes effective communication are-Ethos- It is a characteristic which makes speaker credible in-front of public. Pathos- It means audience should be connected by the words or speech of speaker. Speaker musthas skills to evolve the interest among audience. Logos- It means logic. There should be logic in what speaker is conveying. Shannon and Weaver's Model- This model was introduced in 1948 by Claude ElwoodShannon and Warren Weaver. This model is much more technical than other models. This theoryis also known as mathematical theory. In this model sender decodes the message and sends it tothe receiver by technological channel such as telephone and telegraph. Concept in Shannon Weaver Model are-Sender- person who makes and transfer the message and select the channel. Encoder- person who make use of machine, which convert message into signals. Channel- It is the medium which is used by sender to send message.1
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