This research project focuses on the importance of Corporate Social Responsibility activities and its impact on the development of brand image within an organisation. The study is conducted on Marks & Spencer. The research aims to gain knowledge about the concept of CSR and its activities within an organisation, evaluate the impact of CSR on enhancement of brand image in an organisation, and identify the challenges faced by organisation in implementing CSR activities. The research methodology includes a quantitative approach with a survey strategy and a deductive research design. The primary data is collected through a questionnaire from 20 employees of Marks & Spencer. The findings suggest that CSR activities enhance reputation, goodwill, and appreciation from consumers and society. The CSR activities performed by Marks & Spencer include donations to charitable associations and improvement in labour policies.
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