The Nature and Importance of Marketing Mix in the Marketing Process

Contemporary Issues in
Marketing

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Explanation of marketing............................................................................................................1
Explanation of marketing mix.....................................................................................................1
Theoretical explanation of 4P’s of marketing mix......................................................................2
Introduction of products and service...........................................................................................3
Application of marketing mix in context of company.................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6