Marketing Communication Mix for Desklib

1
Welcome to our
Presentation
Module: Communication for Professionals
Module Code:
Presentation Title: Marketing Communication Mix

2
Introduction
 Aim: (What is the main purpose of your
presentation?)
 Objectives: (What are the areas to cover?)
1.
2.
3.
 Brief Overview of Marks and Spencer:
(See explanation 1)

3
Marketing Communication?
 What is Marketing?
 What is marketing communication?
Explain each concept and to include a definition / or
quotation where possible. (To include Harvard Referencing)
(See explanation 2)

4
Marketing Communication Mix for
Organisations
 Commence by explaining the marketing mix (4
P’s)
 Why is the marketing mix an important tool to
an organisation?
(See explanation 3)

Promotional Mix
Promotional Mix
Advertising
Public
Relations
Sales
Promotion
Personal
Selling
Direct
Mail
Internet /
E-commerce
:
(See explanation 4)
Activities of Marketing
Communication Mix

6
Examples of Marks and Spencer’s
Marketing Communication Mix in ACTION
Refer back to the communication mix model and to
select at least one method. Discuss and demonstrate
how your chosen organisation promote their: -
 Brand, or a product / or a service
 Discuss the effectiveness of the method (verbally)
We would like to see practical examples for this
section – creativity would be an advantage
(See explanation 5)