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Importance of Marketing Mix PDF

   

Added on  2021-01-01

19 Pages5860 Words174 Views
FinanceLeadership ManagementProfessional DevelopmentMarketing
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Marketing Essentials
Importance of Marketing Mix PDF_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Roles and responsibilities of marketing functions................................................................1P2: Roles and responsibilities of marketing related to wider organisational context.................4TASK 2............................................................................................................................................6P3: Comparing ways in which two organisations uses marketing mix for planning..................6TASK 3............................................................................................................................................9P4: Creating a marketing plan.....................................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
Importance of Marketing Mix PDF_2

INTRODUCTIONIn modern era, marketing plays a vital and significant role in supporting an organisationto reach their products and services to the maximum number of customers living acrossworldwide. It can be possible through adopting various promotional tools such as advertisementthrough digital media, personal selling etc. This will positively influences the interest and buyingbehaviour of people which in results maximising the market growth and sustainability of anorganisation for longer period of time. It establishes better relations with targeted customers aswell which makes easy for company to achieve their loyalty for maximum period of time. Thepresent assignment is based on Southern Fried Chicken. It is a British based fast food outlet,which operates a franchise network in the United Kingdom or globally. It is a food anddistribution company that mainly deals in fast food, Chicken products, drink and other productsmainly to the catering industry in the UK. It is the leading fast food restaurants all over theworld. Southern Fried Chicken has around 700 outlets, all over 79 countries. It deals inmanufacturing and selling wide range of fast food products and drinks. The project includes thekey roles and responsibilities of marketing function and its interrelations with widerorganisational context. The project also describes the importance of marketing mix inachievement of business objectives. Marketing plan of Brake Bros Ltd is also discussed underthis report in brief manner.TASK 1P1: Roles and responsibilities of marketing functionsMarketing: It refers to the course of action done by people of organisation to promotingtheir services or goods with market research and advertising . It helps company to reach theirproducts to maximum number of customers. The marketing concept is developing on continuousbasis which are further discussed as under:1
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Illustration 1: Marketing Concepts(Source: Bhasin. H, 2018)Production concept: According to this concept, reducing production cost is taken aspriority by minimising the wastage of resources. It makes company more capable to providequality products at an affordable prices.Product concept: Under this concept, quality is given on priority as the company hasperception that quality is only factor which can easily attracts the buying behaviour of targetedpeople.Selling concept: Under this concept, the marketing division mainly focuses on increasingsales of company by providing wide range of products in market. It makes easy to capture largemarket share and huge customer strength.Consumer concept: According to such concept, marketing team mainly emphasis on theneeds and requirements of customers in order to increase their satisfaction level by offeringquality products and services.Marketing concept: This is another concept which directs firms to adopt variousmarketing tools in order to make strong presence of their products into the market. Suchmarketing tools includes TV advertisement, newspaper, hiring known celebrities etc.2
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