Marketing Essentials Assignment Solution(Doc)

   

Added on  2020-10-04

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MARKETINGESSENTIALS
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INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of a marketing manager in an organization..................................1P2 Roles and responsibilities of marketing relate to the wider organisational............................4TASK 2............................................................................................................................................5P3 Marketing mix to the marketing planning process to achieve business objectives................5TASK 3............................................................................................................................................8P4 Marketing plan........................................................................................................................8CONCLUSION................................................................................................................................9REFENCES...................................................................................................................................10
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INTRODUCTIONMarketing refers to activities of an organisation which are related with purchasing as well asselling service or product. It consists selling, delivering and advertising goods to persons. It is aprocedure of interesting the existing consumers in services or goods. The marketing consistsresearch, promotion, selling and also distributing the products. This present report is based onMcDonald's company and it was established in year 1955. It is fast food company and providessoft drinks, French fries, cheese burgers, desserts etc. in this given report will be discussed aboutthe marketing consisting the future and current trends. Roles and responsibilities of marketingmanager in company will be mention (Dibb and Simkin, 2013). There will be discuss aboutcomparison of marketing mix among two organisations. TASK 1P1 Roles and responsibilities of a marketing manager in an organizationMarketing refers to activities, communicating, delivering, processes and also exchangethe offering which are valuable for consumers, partners, society etc. It is a management processthrough which services and products move from concept to consumers. In this, McDonaldcompany provides the better and quick services along with fast food products. Marketing concept refers to philosophy that company should examine requirements ofconsumers and then take the effective decisions to fulfil needs and demands of consumers.Different marketing concepts are mention below:Production concept- Under this, customers only prefer goods which prefer inexpensiveand quality products. As comparison to other concept, it is operation oriented. It is emphasis onthe high production efficiency, minimum cost of production, large volume production etc. Product concept- In this concept, firms believe that priorities for consumers arefunctional characteristics and quality of product (Pike, 2015). In this present time period, mainfocus of McDonald company is on quality products on the reasonable cost. Selling concept- This concept assumes that customers are look towards the promotions aswell as sales from organisations. On the basis of this concept, consumers will purchase goods iffirm is sells as well as promotes aggressively.Marketing concept- The main focus of this concept on satisfying wants and needs ofconsumers by providing the better quality of services to them as comparison to competitors1
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