Importance of Marketing in Strategic Planning for Mark and Spencer

Sales and Marketing

Table of Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Demonstrate the importance of marketing plays in strategic planning for organization..........................5
Assessments of the concept of segmentation, targeting and positioning..................................................6
Consider innovation in product and services design in meeting the requirements of customers in line
with your chosen organization strategy...................................................................................................7
Assess how organization use a number of techniques to enhance their relationship and communication
process for increasing their sales and repeat customer purchases............................................................8
CONCLUSION.............................................................................................................................................10
REFERENCES..............................................................................................................................................11

INTRODUCTION
Sales and marketing are different concept with in an industry, they both effect the company
generation of sales lead and income (Kitkasachareon and Boonchuai, 2018). The term sales and
refers to all activities that tends to the selling of goods and services. It is the process of getting
people involved in the goods and services being sold. It is term which is used to justifies that
lead to the selling of goods or services. Salespeople are reliable for managing for prospectus that
eventually leads to sale. Whereas marketing measures all actions that assist spark involvement to
analyse the involvement of capable users. Merchandising areas are liable for running,
campaign attract people to the business, brand and services. This report is based on Mark and
spencer which is UK based company and deals in Clothing majorly. It serves services in all over
the country. It was founded in 1842 by Thomas Spencer and Michele mark. In this report will
cover the concept and importance of marketing. It will cover the other things just as marketing
theories and strategies in relation of the consider company.
MAIN BODY
Marketing is the process of making people involved in their goods via different policies,
packaging and positioning and many others. It offers to company might and may not
concentrate on direct sales leads but they definitely intend to make sales easier and raises
income over a longer period of time. They all make an innovative strategy that tends to the raises
in sales volume. Hence marketing team majorly focus on determination on analysing user’s
needs. Involvement and behaviour in regards to make goods more influencing to others. M&S,
uses a powerful marketing strategy in regards to attain its goals. The company has encountered
numerous issues in the current activity. Thus, it embraces the best business activity in regards to
deliver quality goods to its esteemed buyers. M&S also concentrate on the requirements of the
various people. The company delivers accurate details to the buyers. As well as the cultural
trends of the targeted users is taken seriously (Kaushik and Pandey,2021). The selling process is
featured by appropriate researcher and development activity that can serve sustainable goods.
Goods packing is finish in a professional manner. Here is the seven principles of marketing
which is elaborated in below list -
Principles Marketing factors

Place It is link with the location where company provides goods to the users.
M&S, ensures that its locations and stores are sustainable. Energy
conservation is also embraced in regards to support its corporate
responsibility goals.
Product It is the term which is served by the company to the buyers in order to
satisfy their needs and wants. The firm M&S, has been collaboration with
sustainable surrounding and eco-friendly goods. Just as services are also
manufactured using sustainable ways. Goods packaging is finished by
using recycled resources. This policy has raised the confidence of many
capable buyers (Lim, 2021).
Promotion It is the term which is used to promote the goods and services in the
marketplace by using various forms of promotional strategy like
traditional and non-traditional forms. The company M&S, promotes
goods through the social platform and digital sources that reaches the
buyers easily also it connects the purchaser and keep them updated
through offers mails and many other sources of promotion.
Price This is the major factor that makes the buyer attracts with the quality also
it has the powerful technique that influence buyers to buyers the goods.
The company M&S, uses the price skimming techniques they provide the
goods in affordable prices. This approach makes it more easier for more
buyers to contribute company sustainability aims.
People It is the term which is link with the employees and other persons that is
connected with the business. The M&S, sales person and marketers are
detailed regarding the best Corporate social responsibility activities. All
workers is occupied with appropriate skills in regards to company aims.
The marketing procedure also seeks to assist the sustainability actions
by every consumer. These practices makes it easier for company to
promote the most sustainable policy whenever supporting various buyers
(O’Sullivan and Ngugi, 2022).
Process This is link with the procedure in which company is using to produce the