Importance of Social Media and Mobile Technologies

Added on - 14 Feb 2020

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TABLE OF CONTENTSImportance of social media and mobile technologies......................................................................4Process for implementation of social media strategy......................................................................5Process for implementation of mobile strategy...............................................................................6Risks involved.................................................................................................................................7Opportunities and threats.................................................................................................................8REFERENCES..............................................................................................................................10
Dear Rick Stone,With reference to your letter, I am writing to inform you about all the details regardingsocial media and mobile technology that you can use to promote your company 'StonePromotions'. Social media and e-commerce has completely changed the way people interact witheach other. It is essential for a business to connect with their customers and promote goods andservices. The entire music industry has been revolutionised by the integration of mobiletechnology. Stone Promotions Company can use social media to increase the level of interactionbetween fans and the musicians. Many bands have used crowd funding to fund their projects byusing social media websites alone. Music Promo Today has been using social media, YouTubeand blogs to attract people(Music Promo Today,2016). Company has digital marketing expertswho customised the marketing strategies according to the people. They also distribute musicthrough iTunes, Google Play Store, SoundCloud, Tidal, Shazam, Amazon Music and YouTube.IMPORTANCE OF SOCIAL MEDIA AND MOBILE TECHNOLOGIESIt will allow Stone Promotions to use the data and resources of the company. It willincrease the efficiency and customer services of the business. The benefits of using Mobiletechnology for Stone Promotions are:Better Networking: It can be used to improve the level of connectivity betweenmusicians, bands, employees and the customers. The workers can use web based applications toconnect with other employees(Turban and et.al., 2015). Furthermore, it can be helpful inimproving the customer service and promoting products and services of the company. Thecustomers can download details prepared in the digital format by the company. It will enhancethe quotation and interactive order processing system.Marketing:Social media, e-commerce and mobile technology can be used for promotingthe business worldwide. Stone Promotions can use mobile applications, banner ads, IVRmessaging, mobile websites and text messages(MacIntyre, 2015). Digital marketing can helpthem to customise the services according to the target audience.Development:It will help the company to share information and get immediatefeedbacks on their services. It will engage customers and clients in various processes of thecompany. It will allow Stone Promotions to remain ahead in the competition by increasing thespeed and accessibility of their services(Castells, 2015).1
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