Importance of Strategic Communication in Business: An Analysis of Three Articles

This article analyzes three academic articles on the importance of strategic communication in business. The articles explore the role of strategic communication in addressing critical business issues, implementing business strategies, and dealing with hopeless circumstances. The analysis provides insights into the recommendations, conclusions, and implications of the articles.

Running head: MANAGEMENT COMMUNICATION
Management Communication
Name of the Student
Name of the University
Author’s Note

1MANAGEMENT COMMUNICATION
Article Analysis One
Title of the Article: Strategic Communication in the C-Suite
Author: Paul A. Argenti
Publication Information: sagepub.com/journalsPermissions.nav
What is the thesis of the article? The main thesis of the article is the exploration of different ways
in which the C-suite business executives use corporate communication for the execution of
business executive strategies1.
What is the blueprint of the article? There are four parts of the article; they are abstract, literature
review in the form of best practices from academic research, methodology, findings,
recommendation, discussion and conclusion.
What recommendations (if any) are provided? As per the recommendation, business executives
can manage the crisis situation in the organization in the presence of transparent two way
communication with the employees.
What conclusions are drawn? The academics can use the quantitative research for the
determination of number of the executives that can easily articulate the strategy.
What implications (if any) are provided? This research will help the executives in using strategic
communication in an effective manner.
1 Argenti, P, "Strategic Communication in the C-Suite.". in International Journal of Business
Communication, 54, 2017, 146-160.

2MANAGEMENT COMMUNICATION
What quote will you use from this article? “Companies must act deliberately in their efforts to
build an organizational culture rooted in action, accountability, and authenticity”
Article Analysis Two
Title of the Article: An Introduction to Strategic Communication
Authors: Gail Fann Thomas and Kimberlie J. Stephens
Publication Information: sagepub.com/journalsPermissions.nav
What is the thesis of the article? The main thesis of this article is about the analysis of the study
of strategic communication2.
What is the blueprint of the article? The blueprint of the article consists of introduction, literature
review, article overview and key themes.
What recommendations (if any) are provided? There is not any recommendation provided in this
article.
What conclusions are drawn? It needs to be mentioned that there is a major role of employee
identification and organizational identify in the process of strategic communication.
What implications (if any) are provided? This article states that strategic communication has
major role to play in the success of the companies.
2 Thomas, G, & K Stephens, "An Introduction to Strategic Communication.". in International
Journal of Business Communication, 52, 2014, 3-11.

3MANAGEMENT COMMUNICATION
What quote will you use from this article? “The Role of Employee Identification and
Organizational Identity in Strategic Communication and Organizational Issues Management
About Genetic Modification”
Article Analysis Three
Title of the Article: The role of play in strategic communication
Author: Olaf Hoffjann
Publication Information: sagepub.com/journalsPermissions.nav
What is the thesis of the article? This thesis explores how the business executives in strategic
communication deal with apparently hopeless circumstances in business3.
What is the blueprint of the article? The main parts of the article are abstract, literature review,
theoretical framework and conclusion.
What recommendations (if any) are provided? There is not any recommendation provided in this
article.
What conclusions are drawn? There are two aspects in strategic communication. Professional
strategic communication has a major role to play in the process of public relation and
advertisement.
What implications(if any) are provided? Business executives have a major role to play in the
process of strategic communication.
3 Hoffjann, O, "The role of play in strategic communication.". in Public Relations Inquiry, 7,
2018, 83-101.

4MANAGEMENT COMMUNICATION
What quote will you use from this article? “Last but not least, professional strategic
communicators in PR and advertising have with their contradictory descriptions, contributed
insight into contingent descriptions of reality becoming Hoffjann 99 widespread today”
Headings
Description of Strategic Communication in the Organizations
Importance of Strategic Communication in Addressing Critical Business Issues
Importance of Strategic Communication in the Implementation of Business Strategies

5MANAGEMENT COMMUNICATION
References
Argenti, P, "Strategic Communication in the C-Suite.". in International Journal of Business
Communication, 54, 2017, 146-160.
Hoffjann, O, "The role of play in strategic communication.". in Public Relations Inquiry, 7,
2018, 83-101.
Thomas, G, & K Stephens, "An Introduction to Strategic Communication.". in International
Journal of Business Communication, 52, 2014, 3-11.