Importance of Strategic Communication in Business: An Analysis of Three Articles

Running head: MANAGEMENT COMMUNICATION
Management Communication
Name of the Student
Name of the University
Author’s Note

1MANAGEMENT COMMUNICATION
Article Analysis One
Title of the Article: Strategic Communication in the C-Suite
Author: Paul A. Argenti
Publication Information: sagepub.com/journalsPermissions.nav
What is the thesis of the article? The main thesis of the article is the exploration of different ways
in which the C-suite business executives use corporate communication for the execution of
business executive strategies1.
What is the blueprint of the article? There are four parts of the article; they are abstract, literature
review in the form of best practices from academic research, methodology, findings,
recommendation, discussion and conclusion.
What recommendations (if any) are provided? As per the recommendation, business executives
can manage the crisis situation in the organization in the presence of transparent two way
communication with the employees.
What conclusions are drawn? The academics can use the quantitative research for the
determination of number of the executives that can easily articulate the strategy.
What implications (if any) are provided? This research will help the executives in using strategic
communication in an effective manner.
1 Argenti, P, "Strategic Communication in the C-Suite.". in International Journal of Business
Communication, 54, 2017, 146-160.

2MANAGEMENT COMMUNICATION
What quote will you use from this article? “Companies must act deliberately in their efforts to
build an organizational culture rooted in action, accountability, and authenticity”
Article Analysis Two
Title of the Article: An Introduction to Strategic Communication
Authors: Gail Fann Thomas and Kimberlie J. Stephens
Publication Information: sagepub.com/journalsPermissions.nav
What is the thesis of the article? The main thesis of this article is about the analysis of the study
of strategic communication2.
What is the blueprint of the article? The blueprint of the article consists of introduction, literature
review, article overview and key themes.
What recommendations (if any) are provided? There is not any recommendation provided in this
article.
What conclusions are drawn? It needs to be mentioned that there is a major role of employee
identification and organizational identify in the process of strategic communication.
What implications (if any) are provided? This article states that strategic communication has
major role to play in the success of the companies.
2 Thomas, G, & K Stephens, "An Introduction to Strategic Communication.". in International
Journal of Business Communication, 52, 2014, 3-11.