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Importance of The Body Shop PDF

   

Added on  2020-11-12

10 Pages3056 Words494 Views
THE BODY SHOP(REPORT)

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3a) Importance of The Body Shop of understanding its customer’s needs, wants and demands.3b) Identify and discuss the marketing orientation or concept of The Body Shop..................4TASK 2............................................................................................................................................4a) Analyzing the marketing environment of The Body Shop.................................................4b) Discuss macro environment of The Body Shop.................................................................5c) Relevance of The Body Shop conducting a competitor analysis.......................................6d) Developing a competitor analysis table for three key competitors of The Body Shop in theUK..........................................................................................................................................7e) Discuss the findings of the competitor analysis.................................................................7TASK 3............................................................................................................................................8a) Identify and describing The Body Shop’s marketing Mix.................................................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10

INTRODUCTIONThe Body Shop is a British cosmetics, perfume and skin care company that was foundedby Dame Anita Roddick on 26th March 1976. It is headquartered at Croydon, London, UnitedKingdom. Currently, The Body Shop has more than 1000 products range, which is provided toits customers across worldwide. It has around 17,000 employees who are working with them tomake this organization better. It has approx 3,049 owned and franchised stores which are locatedinternationally, i.e. in 66 different countries. This company is owned by Natura, which is aBrazilian cosmetics company. Earlier, it was owned by the French Cosmetics Company, L'Oréal.The total revenue of company till 2017 was estimated to US$ 1.4 billion. The Body Shop hasvariety of range to offer its customers, which includes products for the body, face, hair and home(Wilder, Collier and Barnes, 2014). Product of this firm includes body products such as bodyscrub, body butter and bath lilies, make up essentials, full skin range including men's skincare aswell as hair care, fragrances for both women and men etc. It also provides products that are“inspired by nature” and features ingredients, such as, marula and sesame seed oil which issourced through the Community Trade program.Present report is focused on the evaluation of The Body Shop, which will includedifferent aspects like understanding towards customer’s needs, wants and demands fromcompany’s perspective and discussing the marketing orientation or concept of The Body Shop.Factors like marketing environment and why it is important for organization is also explained init. Apart from this, it will discuss about its macro environment and competitor analysis toidentify key competitors of The Body Shop that are present in UK and this report will alsoidentify and describes 7 P's of Marketing Mix Process that can affect an overall performance ofthis organization.TASK 1a) Importance of The Body Shop of understanding its customer’s needs, wants and demandsIt is very important for any organization to understand its customers’ needs, wants anddemands to provide them services according to their preferences and liking. Needs are the basicrequirements for any individual, which can be related to, for example, food, shelter, clothes, etc.Other than this, there is a need for education, healthcare, etc. that also has a huge significance inone’s life. Want of a person can be related to their preferences which can change according totime, place, etc. Demands can be related to want only that is;desire of an individual for any

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