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Marketing and Communication: The Body Shop

Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. Discuss the factors that determine competitive advantage within organisations. Explain key theories, concepts and models underpinning business communication to create effective communications. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace.

12 Pages2968 Words214 Views
   

Added on  2023-06-10

About This Document

This report analyzes the marketing aspects of The Body Shop, including needs, wants, and demands of customers, marketing orientation, marketing environments, and marketing mix. It also includes a competitor analysis and recommendations for improvement.
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