Improving Digital Marketing Strategy for Fossil Group

Consultancy Report

Executive Summary
This report highlights how the Fossil group and their professionals make substantial
improvement and development in their digital marketing strategy in order to sell their variety of
wearables products to large number of customers across the world. As they can use M commerce
and cloud based services which increase their influence on people and drive their attention
towards the company and its innovation. It is necessary for management of Fossil Group to use
data warehouse and data mart in order to access their marketers and researcher to use it
effectively in less time. There are various issues exit in data which is utilised by company for
their data mining as well as sophisticated reporting that is complexity. By using Artificial
Intelligence the professionals of Fossil Group can mitigate the issues or complexity. Specialist
and technology innovator can use Social Media Information systems in order to take feedbacks
for further improvement in wearable products. The company can use Fitbit digital strategy in
order to increase the digital experience of their potential users.

Contents
Executive Summary.........................................................................................................................1
Fossil Group- Digital platforms.......................................................................................................1
How can Fossil Group makes substantial improvements in their digital marketing plan to sell
their wearables line of products to people worldwide.................................................................1
Describe necessity of data warehouse and data marts for Fossil Group .....................................2
Explain the issues exist in data used for data mining and sophisticated reporting......................3
Fossil Group- Consumerization of IT..............................................................................................4
Feasibility study and evaluation of how Fossil Group utilises Social Media Information
Systems and other connected technologies to build digital business models..............................4
How can the Fossil Group address customer-facing problems and optimize the digital
experience for buyers interested in their wearables range of products? .....................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8
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