Improving Red Rooster's Services and Analyzing Business Growth Challenges

This research paper delves into the challenges faced by Red Rooster, a prominent Australian fast-food chain, in maintaining its market dominance. The study focuses on analyzing the effectiveness of Red Rooster's delivery services and identifying key areas for improvement. The research aims to provide actionable insights and strategies to enhance customer satisfaction, optimize delivery operations, and ultimately drive sustainable business growth for Red Rooster. The paper utilizes a mixed-method approach, combining qualitative and quantitative data collection techniques, to gain a comprehensive understanding of the issues and potential solutions. The research findings will be presented in a clear and concise manner, providing a roadmap for Red Rooster to navigate the competitive landscape and achieve its strategic goals.

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Improve the services and
analyse the problems: Red
Rooster
Student Name:
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 Red Rooster is the restaurant in Australia that
serves fresh, tasty and roast chicken to the
people.
 It also provide the catering services in the
Australia for functions.
 It is introduced by its parent organization
craveable brands
 It serves various types of food such as:
 Burgers, wraps, salads and beverages
 Roast, fish related food, and some kind of
desserts
Introduction


 The Red Roster is located in Australia and New
Zealand.
 It is introduced in 1972 which have specialized
for roasted chicken dish
 It is introduced by its parent organization
“Craveable Brands”
 As in 2012 , it were located in various states
of Australia “360 Red Rooster”
Company Background


 In 2017, its parent company changes its
name as “Quadrant Service Restaurants”
 Red Rooster introduce new trial delivery
service in 2014 in New South Wales (in
Sydney)
 It is the iconic business in Australia which
achieve success with introducing new-ne
services to the people
continued….


 For run the business the Red Rooster announced
about the partnership to the Sumosalad
 About 350 Red Rooster restaurant are opened in
the several states of Australia
 The partnership is perfect and its speciality of
the restaurant is roast chicken in Australia
 Every Red Rooster resturant serves fresh
chicken roast not frozen
 SumoSalad has no secrete from his partner and
share all Australian better foods
Industry Partner


 The Red Rooster restaurants are good but its
delivery service faces some issues.
 Delivery Time
 Delivery Cost
 Distance delivery
 Freshness of food
 The turnover of the Red Rooster is more as
comparison to other restaurant in Australia
Research Problem


 With research, the main aim is to:
 Provide better services with efficient time and
cost
 To increase the business growth in Australia and
other countries, it have to require to improve
services
 Reduce the delivery service cost
 Reduce the delivery time
 Increase the food freshness by applying
approaches
 For satisfaction od customer, apply the cost
effective and time effective approaches
Research Aim


 With this research, the better approach is
proposed to increase the business growth.
This research provide the strategy to increase
the business growth. The strategy are:
• Apply marketing techniques to satisfied the
customers
• Make participation in the Australian states
• Make loyalty with the customer
• Organize the events regularly to attract the
customers
Literature Review


 The Red Rooster should applied the strategy
to attracts the customer form around the
Australia or other countries.
 Provide better services to compete the other
restaurants
 The quality of the services are analysed with
economic driver and marketing knowledge.
Continued….


 Why the Red Rooster require to improve the
services?
 What are the factors that have required
improvement to increase the business growth?
 Define the strategy to complete the research
aim and objectives.
 How the customer are completely satisfied
with the Red Rooster services?
Research Question


 For research design, it introduce three type of
methods:
 Qualitative
 Quantitative
 Mix method of research
 To complete the research the given methods
should be followed.
Research Design


 To design the research presents the model and
mapping of the applied strategy
 Shows the issues and solution with introduce
the best technology
 To achieve the goal of the research apply the
marketing techniques
 After Completing the research, the business
growth will be increased by satisfy the
customers successfully,
Research Design


 For completing the research design, I have
select the MIX method.
 The mix method is the mixture of the
qualitative and quantative method.
 All the strengths it have to manage the issues
 The research question is describe the
objectives that must be completed with this
research,
 The research proposed a model and
framework to solve the issues that are
analysed.
Research Design


 Research tools that are used to complete the
objectives:
1. Questionnaire
2. Survey
3. Observation checklist
 With these tools collect the information that
are used to resolve the issues to increase the
business growth.
 Theses research tools are used to complete
the aim of research.
Research Tool

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 Questionnaire
 Does Red Rooster restaurant sufficient choice
for healthy food?
 What are you most like about the Red rooster
services and food?
 How much you rate the Red Rooster restaurant
Business?
 Would you like to recommended Red Rooster
Restaurant to others?
Continued….

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 Survey
 Are you like the provided services?
 Is Red Rooster Restaurant provide the food in
best price?
 The provided food quality is good or not?
 The Delivery service is time consuming or
provide the food in effective time?
Continued…


The ethical issues are discussed here:
 This research is give equal importance and
take care of the human emotions
 It also manage the participants the time
 It interview is taken according the preferable
time and place.
 This research provide helpful content and idea
to increase the business growth.
Ethical Consideration


 With this research, complete the objective of
research.
 This research is help to achieve the goal of the
Red Rooster to increase the business growth in
all over worlds.
 With this research, the data is collected from
the customer to improve the business.
Summary


 Business Franchise Australia. 2018. Red Rooster &
SumoSalad announce partnership. [online]
Available at:
https://www.businessfranchiseaustralia.com.au/lat
est-news/red-rooster-sumosalad-announce-
partnership [Accessed 9 Apr. 2018].
 Bon, A.T and Mustafa, E.M, 2013. Impact of total
quality management on innovation in service
organizations: Literature review and new
conceptual framework Procedia Engineering, 53,
pp. 523-529.
References


 Mavale, S. & Rautela, S. 2016. Incremental
Innovation for Sustainable Growth in
Restaurant Businesses: Global Practices for
the Growth of Local Business . Annual
Research Journal of SCMS, Pune. Vol 4.
 Pelizza, H. V. M. 2016. Growth of Small
Business: a literature review and perspectives
of studies. Crescimento de pequenas
empresas: revisão de literatura e perspectivas
de estudos. V. 23, n. 2, pp. 419-432.
Continued…