Improving Working Conditions for ASOS Warehouse Workers

BUSINESS ANALYTICS
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Executive Summary
The following report is about the current working conditions of the workers of ASOS, a
cosmetic retail company from UK. According to the study, the workers of the factors have been
facing difficult working conditions which has affected the business overall. The CEO of the
business is concerned about this issues as a well therefore some measures has been suggested to
the CEO so that his business can deal with the ongoing issues and maintain the job satisfaction of
the workers. Therefore this report highlights what can be done to improve the current working
condition of the warehouses and how to attain job satisfaction for those workers.

Table of Contents
Introduction......................................................................................................................................4
Overview of the Literature...............................................................................................................4
Literature Review.........................................................................................................................4
Theory..........................................................................................................................................5
Research Objectives.....................................................................................................................7
Research Questions......................................................................................................................7
Methods and Results........................................................................................................................7
Recommendations and Conclusion..................................................................................................8
References......................................................................................................................................11

Introduction
ASOS plc or also known as “As Seen On Screen” is an online fashion and cosmetic
retailer company that was founded in London. The business started in the year of 2000 and ever
since then, has gained one of the most prominent spots in the online market. As per the
company’s sales, it deals with more than 800 brands as well their range of attires and accessories
of their own. Currently as of now, the business exports in more than 200 countries worldwide.
Despite its high success rate, the business has gone through issues from within that mainly
involve dissatisfaction from the workers regarding their job roles. This report has mainly been
derived from the workers who operate in the warehouse. These issues include long working
hours, unadjustable shift timings, and excessive pressure from the management and constant
supervision that does not allow the employees to work freely. Therefore, this report highlights
the issues and some counter measures to work on the problem.
Overview of the Literature
Literature Review
According to Zikmund et al. (2013), it is known that long working hours is one of the key
issues for an employee. However, it is to be noted that the assessment based on direct
experiences, an employee’s long hour is perceived by the significant departure from that of the
normal working week. There are factors involve that asserts differences in employees those who
work behind the desk tend to work less than the workers in a warehouse do. There are managers