The BMW brand has expanded its operations globally, with assembly plants in Germany, China, South Africa, and the United States. The company has invested heavily in electro-hybrid cars and engines, and has trained 'product geniuses' to provide excellent customer service. Highly skilled labor is sourced from both developed and developing economies, allowing for cost-effectiveness while ensuring high-quality products. To maintain a smooth supply chain, BMW integrates with back-end suppliers to ensure a constant flow of resources. The company's premium branding and customer database have contributed to its success in the global market.