Challenges and Strategies in International Business: A Case Study of Unilever

International
Business Module

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
TASK1.......................................................................................................................................3
Challenges facing multi-national companies and how to overcome them.............................3
TASK2.......................................................................................................................................5
The organisation (case study).................................................................................................5
CONCLUSION & RECOMMENDATIONS............................................................................8
REFERENCES...........................................................................................................................9

INTRODUCTION
Unilever it is a British multinational consumer goods organisation which
headquartered in London UK. Company provide various kinds of products including food
energy drinks baby food candies soft drink ice cream the cleaning agent and many other
household as well as consumer goods which are directly related to daily and basic needs of
customers (Hamilton and Webster, 2018). Company on shore 400 brands and annual turnover
of the organisation is 53.7 billion euros. In the present report, there is discussion about the
export and import international activities of the organisation where the specific target market
of Unilever is Asian market where company want to increase its export and import activities.
The present report is consists of various challenges which are faced by the organisation
while using these international icing approach as well as a study related to the organisation
any form of case study and some specific challenges.
MAIN BODY
TASK1
Challenges facing multi-national companies and how to overcome them
What is the problems MNEs face?
There is different kind of problems which a multinational company face while opting
internationalisation process. In context of Unilever, organisation also faces multiple
challenges while internationalising its operations some of these are mentioned below:
 Cost calculation and global pricing strategy: The major issue which is faced by
Unilever while trading cross-border is that organisation fees because with calculation
issues as well as global pricing strategies issues where company has to decide the
price according to the nation where it is trading as well as identify all the cost
implemented in the product while manufacturing product.
 Currency rates: Changing currency rate is also an important factor which impacting
the performance of Unilever and cross border trades. This is because due to some
economic changes within the business environment there is continuous changes in
currency of different nations which will impact trade between two nation as well as
profitability of the organisation (Tian, 2016).
How can they overcome problems?