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International Business: Critical Analysis and Entry Strategy

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Added on  2023-01-11

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This article provides a critical analysis of international business, focusing on the readiness of Coca-Cola's diet coke for internationalization and the macro environment analysis of Cuba. It also discusses the national competitiveness analysis and cultural analysis of Cuba. Finally, it evaluates the most appropriate entry strategy for Coca-Cola in the Cuban market.

International Business: Critical Analysis and Entry Strategy

   Added on 2023-01-11

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INTERNATIONAL
BUSINESS
International Business: Critical Analysis and Entry Strategy_1
EXECUTIVE SUMMARY
The business activities that are done across National borders are considered as the international
business. International business describe the purchasing and selling of products commodities and
services outside the National borders. In relation with this these trade modes are owned and run
by state and privately owned organisation. International business is also referred to the
internationalisation procedure of multinational Enterprises. In this context the multinational
Enterprises are range from various types of business activities considering the consumer goods
Machinery manufacturer in order to become an international business.
International Business: Critical Analysis and Entry Strategy_2
International Business: Critical Analysis and Entry Strategy_3

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