Project Proposal to Incorporate Social Media with Organization

This project proposal aims to incorporate social media with the organizational structure of Ember Software Development Company to enhance customer engagement activities and track marketing performances. The proposed application will develop a social media page and an application with the basis of the organizational aspects. The hashtag feature will be utilized to gather customer information and expand brand awareness among customers.

Running head: Project proposal to incorporate social media with organization.
Project proposal
To
Incorporate social media with an organization
Name of the Student
Name of the university
Author name

1Incorporation of social media
Briefing of the approached project:
A thorough investigation on the organizational structure of the Ember software
development company it has been noticed that it is a software development company which is
situated in Melbourne. The mentioned company has expressed their interest towards
developing such application which holds the capability to intact the social media platform
with the organizational structure. Followed by this approach it has also mentioned that the
purpose behind the incorporation of such application into the organizational structure holds a
significant impact on the services of the organization as this will help the organization to
gather more customer information. Thus, by analysing the customer data the organization will
be able to deliver more customize services to their client and this will also help the
organization to engage more customers towards their services. Thus, as a business consultant
it has been decided that the approached application will hold the capability to expand the
business structure of Ember Software Development Company. Followed by the aspect a
social media page will be developed for the respected organization. Along with that an
application will be developed with the basis of the organizational aspects and will consist a
detail elaboration on their offered services as well (Erz, Marder and Osadchaya 2018). A
company will post their advertisements on the social media platform and when the users will
share those post with hashtags the application will register the detail of those users via which
the company will be able to utilize their information for better customer relation management
plans in order to enhance the customer engagement (Vadehra et al., 2017).
Rationale for the project:
The rationale behind this project is to allow the company to expand their business by
enhancing the customer engagement activities. Followed by this aspect this project will allow
the company to track their marketing performances as well as it will help to them to gather

2Incorporation of social media
the customer information via the utilization of the hashtag feature as the company has
expressed their interest towards incorporating social platforms to intact more audience.
Required Resources:
According to the project proposal the resources are mentioned below -
Resources Responsibility Number
Project Development Manager – will
supervise the entire project development
process as well as will maintain effective
coordination between the other members of the
development team and stakeholders.
1
Application Developer – will develop the
client entire application which is proposed by
the organizational administrator.
1
Front end and back end developer – will
develop the server side as well as the client side
interface of the approached application.
1
Analyst – will verify the developed system in
order to determine the appropriateness of the
system.
1
Tester – will examine the appropriateness of
the developed system and check the
performance in the real scenario.
1
Human Resources

3Incorporation of social media
RAM, GPU
Computer Peripherals
Application Development Toolkit
Integrated Development Environment (IDE)
Application Simulation Tool
Financial
Resources
The financial support is expected from the
finance partner of the organization as well as
other stakeholders are expected to provide
financial support.
Benefits of the approached project:
Followed by the aspect of incorporating the social media concept into the business
structure of Ember by implementing the feature of hashtag it has been observed that
considering the organizational needs and objective there are several benefits present while
implementing the approached application. The benefits related to the approached application
are listed below;
Logical and Physical
Resources

4Incorporation of social media
 Considering the aspect to gather the customer information by using the hashtag
feature it has been noticed that hashtag offers the customers to effectively analyse
and gather knowledge about the events and updates about the tagged brands.
Followed by this it also helps the organization to effectively track the update to their
marketing engagements on customers which provides them a brief idea about their
performance and impact on their targeted customers.
 Along with the above benefit hashtag also offers the facility to expand the brand
awareness among the customers.
 Developing own hashtag holds a significant impact on the marketing of the Ember
Software Development Services.
 Followed by the above mentioned benefits the incorporation of the approached
application will be effective when the social media user will share the posts posted by
the organization
Expected Outcome:
An application will be developed for the organization which will be incorporated with
social media platform. Along with that a hashtag will be created and the informative posts
will posted on the social media with hashtag. When the user will share those posts with
hashtag the application will be able to gather the information about the user as well as they
will have the ability to track the organizational impact on the customers.
Timeline
Project initiation phase

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Project scope design and development
Project team allocation
Project stakeholders identification
Requirement identification
Requirement gathering and analysing
Hardware requirements identification

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Software requirements identification
Network components identification
Feasibility analysis
technical and non-technical feasibility analysis
Economic and operational feasibility analysis
Application design phase
UML design presentation
Application prototype design
Interface design
Coding
Modelling
Simulation
Identification of application tools
Front end design
Back end design
Front and back
Testing phase
Unit testing
Integrated testing
User acceptance testing
Project closure phase
Stakeholder’s signoff
Final project draft submission
Post application maintenance plan

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Reference:
Erz, A., Marder, B. and Osadchaya, E., 2018. Consuming and Producing on Social Media: A
Uses and Gratifications Perspective on Motives of Hashtag Use on Instagram.’
Vadehra, A., Grossman, M.R. and Cormack, G.V., 2017. Impact of feature selection on
micro-text classification. arXiv preprint arXiv:1708.08123.