Advantages and Disadvantages of Social Media in Business Operations

Title: Advantages and Disadvantages of Social Media
Words (actual words): 3352
Reference Style: HARVARD
Date:
Name:
ID:
Professor
Campus

Contents
Introduction................................................................................................................................2
Project Objective........................................................................................................................3
Project Scope..............................................................................................................................3
Literature Review.......................................................................................................................4
Conclusion................................................................................................................................13
Reference List..........................................................................................................................14
1

Introduction
This assessment unit will briefly analyse the usage and advantage of social media in
business operations. The unit is also going to shed light on the disadvantage of social
media platforms that negatively affect the business operations of any organization
belonging to a different sector. Social media platforms are computer-based technology
that allows individual from anywhere in the world share their information and ideas
ultimately building a virtual community and network of sharing. It is internet based and
facilitates its user’s ease of electronic communication of other content like photos, videos
etc., and personal communication (Hudson et al. 2016).
Users are often engaging with social media features via Smartphone over web-based
applications or software or computer, utilizing it for messaging and expressing their view
on the certain product, services or personal consent etc. In context to this, this reporting
unit will present a competitive analytical framework of social media with sentimental
benchmarks that are used to glean organisation-specific marketing intelligence. Based on
the proposed idea, new competitive analytics of social media with sentiments benchmarks
could be developed to amplify marketing intelligence and find particular actionable areas
in which organization are lagging and leading to improve customers experience using
gleans of customer’s opinions from social media. Social media influence on promoting
services and products, building a business relationship with customers and facility of
social interaction on various e-commerce sites for amplifying customer’s base and
financial profitability of business would also be analysed.
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Project Objective
Project objective will represent the key indicators that could be used to assess project topic in
detail. The project objective is-
 To understand the advantage of social media in a business context for improving brand
promotion ultimately increasing customers base
 To analyse the disadvantage of social media in business
 To understand social media competitive analytical framework with sentimental
benchmarks used to have company-specific marketing intelligence
 To analyse view and opinion of individual on social media for mining meaning data to
understand market pattern and trend in organizational context
 To understand why the organization are using social media in business and what are the
benefits of the usage of it they are getting
Project Scope
This undertaken project topic entitled to “advantage and disadvantage of social media in
business” will enable its reader to clearly know about social media and its significant usage in
the marketing of business products or services towards increasing market base and
profitability of organization as a whole. Given rapid emerging advances in instant technology
and communication, no business could afford to overlook the significant importance of social
media. As internet users across the world use the social media platforms, they spend more of
their time on various social sites for gathering quick information with easy. These features
would enable readers to view social media utilization in business organization to leverage
promotion of products, creating brand awareness, streamline for payments process ultimately
growing a business network with qualified leads and generating a wide source of revenue
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