Transformational leadership has positive impact on organizational culture Transformation leadership is critical for shaping the modern organizational culture The diverse mechanisms within an organization is controlled by leaders Leaders develop personal credibility and trusting relationship within the workforce This research has analysed the research problem by formulating effective qualitative research methodology
Problem Identification Organization culture is one of the most important elements of hotel industry. The majority of the business entities in hotel industry are failing to shape their organization culture due to the nature of the business Ineffective organization culture results in lack of motivation and decrease in retention rate within organizations
Research Methodology Positivism Causal research design Deductive approach Primary qualitative data collection Sample size 1 Purposive sampling Coding
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Questionnaire Design and Interview process Interview Questionnaire Open ended questions In-depth qualitative answers The Food and beverage director of Marriott has been chosen Christos Pavlidis has been working in Marriott for considerable amount of time and has provided immense knowledge on the topic
Findings and Analysis The findings show that leadership has positive influence on organizational culture Transformational leadership is used in most of the cases to shape the workforce and improve the organizational efficiency It motivates and increases the employee engagement within the organization It improves the retention rate
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