Current Trends of Bridal Wear in India: Effect of Advertisement on Women's Fashion
Added on 2023-04-25
11 Pages3265 Words183 Views
Running Head: INDIAN BRIDAL WEAR 0
Management
Management
INDIAN BRIDAL WEAR 1
Contents
Introduction................................................................................................................................3
Project objective.........................................................................................................................3
Project scope..............................................................................................................................3
Literature Review.......................................................................................................................4
Conclusion..................................................................................................................................6
Appendix....................................................................................................................................7
References..................................................................................................................................9
Contents
Introduction................................................................................................................................3
Project objective.........................................................................................................................3
Project scope..............................................................................................................................3
Literature Review.......................................................................................................................4
Conclusion..................................................................................................................................6
Appendix....................................................................................................................................7
References..................................................................................................................................9
INDIAN BRIDAL WEAR 2
Introduction
In today’s time, fashion industry has been growing well. Due to the increasing
competition in fashion market, it requires the marketer to keep its price low and with best
quality. In recent time, women’s are taking more interest in fashion. Women’s are giving
more preference to the tradition wear. In India, bridal wear is getting the huge preference on
the side of women. Due to continuous wedding seasons, India has huge demand of bridal
wear. The different regions in India are having various marital arrangements. Arrange
marriage is the most prevailing among the Indian culture. This country mainly has two types
of marriage South India marriage and North Indian marriage. Most of the bridal wear in India
are labour intensive and requires a huge attention. Due to this, cost of production is getting
higher and even some people cannot afford to pay the huge cost. There are various types of
costumes available for the bridal wear, then also mostly use to prefer the red colour lehenga
in order to look elegant and beautiful. However, dress preferences usually depend on the
lifestyle and culture of people. In this report, the discussion is carried on the current trends of
bridal wear in India. Besides this, it also presents the effect of advertisement in the women
fashion.
Project objective
To study the trend of bridal wear in India.
To study the effect of advertisement on the women’s fashion.
To assess the knowledge regarding different attires prevalent in India on wedding.
To know the effect of advertisement on the women’s fashion.
To understand the role and importance of advertisement in attracting customers.
Project scope
By considering these researches, researcher can come to know about the current going
trend in India regarding bridal wear. It also provides a new dimension in the fashion industry
of India. This project has wider scope for bridals to understand the current trends of bridal
wear in India. It has also wider scope for fashion companies to gain knowledge regarding
various attired prevailing in India. It will also introduce the new scope and perspective for
coming bridal fashion inspiration. It also establishes a proper background of the bridal
Introduction
In today’s time, fashion industry has been growing well. Due to the increasing
competition in fashion market, it requires the marketer to keep its price low and with best
quality. In recent time, women’s are taking more interest in fashion. Women’s are giving
more preference to the tradition wear. In India, bridal wear is getting the huge preference on
the side of women. Due to continuous wedding seasons, India has huge demand of bridal
wear. The different regions in India are having various marital arrangements. Arrange
marriage is the most prevailing among the Indian culture. This country mainly has two types
of marriage South India marriage and North Indian marriage. Most of the bridal wear in India
are labour intensive and requires a huge attention. Due to this, cost of production is getting
higher and even some people cannot afford to pay the huge cost. There are various types of
costumes available for the bridal wear, then also mostly use to prefer the red colour lehenga
in order to look elegant and beautiful. However, dress preferences usually depend on the
lifestyle and culture of people. In this report, the discussion is carried on the current trends of
bridal wear in India. Besides this, it also presents the effect of advertisement in the women
fashion.
Project objective
To study the trend of bridal wear in India.
To study the effect of advertisement on the women’s fashion.
To assess the knowledge regarding different attires prevalent in India on wedding.
To know the effect of advertisement on the women’s fashion.
To understand the role and importance of advertisement in attracting customers.
Project scope
By considering these researches, researcher can come to know about the current going
trend in India regarding bridal wear. It also provides a new dimension in the fashion industry
of India. This project has wider scope for bridals to understand the current trends of bridal
wear in India. It has also wider scope for fashion companies to gain knowledge regarding
various attired prevailing in India. It will also introduce the new scope and perspective for
coming bridal fashion inspiration. It also establishes a proper background of the bridal
INDIAN BRIDAL WEAR 3
fashion as well as the development of bridal fashion including fabric, colour, and motif. It
also presents the changes in the costume of bridal and new ways of bridal costume.
Literature Review
Ayachit & Thakur (2017) stated that fashion advertisement has a huge attention
especially on the part of women’s. It has been founded that India has variety of wedding
dresses. Among all the dresses, “lehanga” is the most prevalent bridal attire. Sahoo (2017)
highlighted that lehanga has been getting influence form the time of Mughal. In India, several
designs of bridal wear have been prevalent in higher as well as low cost. In the bridal wear,
lehanga choli is the second most prevalent attire. In this regard, Jay (2015) stated that this
outfit is getting popularity not only in India but also in other western countries. It has become
the centre of attraction and seen as essential costume in all festivals, weddings, and parties.
IN the Indian bridal wear, Chaniya Choli and Gagra choli are also very much popular. All
these attires are very much graceful and elegant. The most popular colour in the Indian bridal
wear is red. It is in the culture of mostly Indian wedding to wear red colour lehanga
especially in marriages. The other type of wedding dress is “Saree.” In the south Indian wear,
Saree is the wedding attire of brides. By pairing Saree with blouse, it is worn in proper
manner. Singh & Tiwari (2018) wrote in the article that during the rule of British, Indian
women’s were forced to cover their upper body with Saree. There are various popular fashion
designers in India for bridal wear. “Sabyasachi Mukherjee” is one of the leading fashion
designer of India. It has only not created the artistic flame through local craft but also created
such aura that can be found only here. The wedding market in India is the not regarding the
bridal trousseau but also covers wide number of friends as well as family who are becoming
more conservative. India is a heritage of culture that includes different customs, culture, and
diversity. Joseph & Alexander (2018) showed that Indian brides provides a glimpse into the
cultural extravaganza and colourful. The increasing trend of bridal wear in India has started
giving emphasis on advertisement. It plays an essential role in attracting the women’s toward
current trend that is going on. Many economic and social factors are being responsible for the
changing wedding trends that include income level, family influence, status in the society and
religion. In the report, it is founded that Surat is a city in India where most of the
manufacturing of women outfit is done. Besides this, some of the few best designers of India
are Ritu Kumar, Sabyasachi Mukherjee, Manish Malhotra, Abu Jani, Neeta Lulla, Tarun
Tahiliani, JJ Valaya and many more (Rajlakshmi, 2015). It is also seen that competition
fashion as well as the development of bridal fashion including fabric, colour, and motif. It
also presents the changes in the costume of bridal and new ways of bridal costume.
Literature Review
Ayachit & Thakur (2017) stated that fashion advertisement has a huge attention
especially on the part of women’s. It has been founded that India has variety of wedding
dresses. Among all the dresses, “lehanga” is the most prevalent bridal attire. Sahoo (2017)
highlighted that lehanga has been getting influence form the time of Mughal. In India, several
designs of bridal wear have been prevalent in higher as well as low cost. In the bridal wear,
lehanga choli is the second most prevalent attire. In this regard, Jay (2015) stated that this
outfit is getting popularity not only in India but also in other western countries. It has become
the centre of attraction and seen as essential costume in all festivals, weddings, and parties.
IN the Indian bridal wear, Chaniya Choli and Gagra choli are also very much popular. All
these attires are very much graceful and elegant. The most popular colour in the Indian bridal
wear is red. It is in the culture of mostly Indian wedding to wear red colour lehanga
especially in marriages. The other type of wedding dress is “Saree.” In the south Indian wear,
Saree is the wedding attire of brides. By pairing Saree with blouse, it is worn in proper
manner. Singh & Tiwari (2018) wrote in the article that during the rule of British, Indian
women’s were forced to cover their upper body with Saree. There are various popular fashion
designers in India for bridal wear. “Sabyasachi Mukherjee” is one of the leading fashion
designer of India. It has only not created the artistic flame through local craft but also created
such aura that can be found only here. The wedding market in India is the not regarding the
bridal trousseau but also covers wide number of friends as well as family who are becoming
more conservative. India is a heritage of culture that includes different customs, culture, and
diversity. Joseph & Alexander (2018) showed that Indian brides provides a glimpse into the
cultural extravaganza and colourful. The increasing trend of bridal wear in India has started
giving emphasis on advertisement. It plays an essential role in attracting the women’s toward
current trend that is going on. Many economic and social factors are being responsible for the
changing wedding trends that include income level, family influence, status in the society and
religion. In the report, it is founded that Surat is a city in India where most of the
manufacturing of women outfit is done. Besides this, some of the few best designers of India
are Ritu Kumar, Sabyasachi Mukherjee, Manish Malhotra, Abu Jani, Neeta Lulla, Tarun
Tahiliani, JJ Valaya and many more (Rajlakshmi, 2015). It is also seen that competition
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Asian Wedding and Bridal Wearlg...
|8
|729
|58
Social Media Marketing Plan Outlinelg...
|10
|2368
|433