Indian Lunch Box Delivery Service: Bringing Authentic Flavors to Your Doorstep

BUSINESS ESSENTIALS
OWN BUSINESS- INDIAN LUNCH AT DOOR STEPS
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Table of Contents
TASK 1.............................................................................................................................3
PART A............................................................................................................................ 3
BUSINESS IDEA..........................................................................................................3
TARGET AUDIENCE................................................................................................... 4
CUSTOMER’S NEED...................................................................................................4
COMPETITORS OF LUNCH BOX AT DOOR STEPS.................................................4
PART B............................................................................................................................ 5
OBJECTIVES OF BUSINESS......................................................................................5
FORMS OF OWNERSHIP........................................................................................... 5
TASK 2.............................................................................................................................6
TASK 3.............................................................................................................................7
PART A............................................................................................................................ 7
LAUNCHING OF EVENT............................................................................................. 7
PART B............................................................................................................................ 8
TASK 4.............................................................................................................................9
MARKETING OBJECTIVE...........................................................................................9
TARGET MARKET.......................................................................................................9
MARKETING MIX.......................................................................................................10
REFERENCES...............................................................................................................11
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TASK 1
PART A
In this report a business idea of delivering the Indian lunch boxes at the doorsteps of
students located at Oxford Road, Manchester, UK. A small food caravan will be opened
that will be preparing Indian food for the students at the campus as well as the places
near campus where students reside.
BUSINESS IDEA
This business idea will serve the students a variety of nutritious and healthy Indian food
during lunch hours at doorsteps. The lunch boxes will be made on orders in advance
and will be delivered to the customers on desired time at their doorsteps or at their
universities where they desire to have. This is highly feasible as there are fewer
competitors who serve Indian food. It will render better future prospects and
opportunities to expand later in other areas too. Initially, we will start our business at
Manchester later we will plan to expand to other areas too and will customise the taste
according to the demand of customers which will render a new edge for our business to
be popular and profitable ensuring the growth. The diversity of Indian food will drive the
interest of the people towards Indian food and will operate through the means of online
as well as phone booking orders and then deliver the food via direct distribution at their
doorsteps (Agarwal and Singh, 2016).
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TARGET AUDIENCE
The target audience of the business will cover the students of London especially those
who come from India, Afghanistan, Pakistan and other nations that have more
preferences towards the Indian food (Agarwal and Singh, 2016). This will help to cover
the customers like students who require nutritious and healthy lunch at their doorsteps
that to at very affordable prices with different spices variants and an array of different
cuisines depicting all shades of India. The target audience will also cover the
professionals and the people in jobs that will receive the Indian lunch boxes at their
offices and workplace.
CUSTOMER’S NEED
As the students who study and the people who work in London require a healthy diet so
the Indian lunch will help to serve them the desired at the affordable cost. The new
business venture will help to meet the cravings of Indian food among the students and
the employees that have less preference towards western food culture. The lunch will
aim to cater to the variety of tastes as it will include a variety of vegetarian as well non-
vegetarian food cuisines meeting the needs of different types of customers from
different cultures and nationalities (Fan, et al. 2015).
COMPETITORS OF LUNCH BOX AT DOOR STEPS
The main competitors will include the Ziya Asian Grill, Rajdoot tandoori and Indian Tiffin
Room as they also provide a variety of Indian food. But our business will render
authentic taste and will also customise the taste according to the preferences of the
customers and will render lunches on time and at desired address (Tomlinson, 2013).
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