International Strategic Alliance in Global Business Environment

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Added on 2022/11/25

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AI Summary

This report discusses the use of international strategic alliance in foreign market expansion, including a critical review of the literature, understanding the motivations behind the formation of alliances, and assessing the advantages and challenges. It also proposes suitable alternative market entry strategies. The focus is on joint venture as a market access and expansion tool in the global business environment.

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International Strategic Alliance in Global Business Environment

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