International Strategic Alliances in Airline Industry

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Added on 2022/11/25

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AI Summary

This report discusses the use of international strategic alliances in the airline industry, focusing on the SkyTeam airline alliance. It explores the motivations behind the formation of strategic alliances, the benefits and challenges involved, and proposes alternative market entry strategies. The report provides a critical review of the literature on international strategic alliances and their impact on foreign market expansion.

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International Strategic Alliances in Airline Industry

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