International Business: Strategic Alliances in the Airline Industry

International business

EXECUTIVE SUMMARY
International airlines face regular encounters for international airline industries in order to
produce superior outcomes and also the level of services got decreased. The alliance that are in
relation with global airlines tie towards the implementation of efficient elements through which
the services of United Kingdom service is amended through associated strategy for completion
of operations in an organized way. All alliance member offer different benefits to the association
and it result into both companies and partnerships are able to achieve each goal and objective.
International strategic alliances are also difficult to implement and the reason is that management
department access towards the formulation of economic related alliances which result into
decision making. The appropriate strategy is joint ventures for two organizations which improves
market size and on the basis of this get formulated on the basis of mutual agreements is
submitted as per government rules.

Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Literature review.....................................................................................................................................4
Analysis and discussion...........................................................................................................................7
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
International business refers to the trade of goods and services, technology across
national borders and at global level it comprises cross border transactions of goods and services
between two or more countries. The contribution in international business gives countries an
advantage related to their proportional benefits. International business is considered as the most
stimulating situation in business aspects. It is mainly associated with the difficulties that are
enabled through international companies as well as governments cross border transactions it
involves importing exporting and national movement of goods and services, licensing and
franchising of trademarks patents and many more it also includes the investment in financial as
well permanent assets in foreign countries (LeClair and et.al, 2021). There are diverse factors
which need to complete by everyone here before starting international business operations like
social factors, vision policies geographical factors, economic forces and many more. The below
report is based on British Airways. It has it’s headquarter in London United Kingdom. It was
established in the year 1974 under the leadership of British government. The formulation of
British Airways was done through the configuration of the British overseas corporation as well
as British European Airways. The company was the member of one world alliance which was
launched in the year 1999 by the American Airlines. The below report includes literature review
with respect to use of international strategic alliances in terms of foreign market expansion,
understanding of the motivations behind the formation of international strategic alliance
assessment of the benefits as well as challenges followed by conclusion.
MAIN BODY
Literature review
According to the viewpoint of Jose G. Vargas- Hemaandez 2019, International strategic
alliance is enlightened in terms of the collaborative arrangement between more than two
administrations as well as the headquarters are also located in different countries. In relation with
the partnership of organizations depend on the creation of a strategic alliances and their
relationship which are with the persistent forms within certain markets strategy can be
distinguished into multiple scopes in terms of the UK airline organization. The formulation of
operative and effectual strategy clients is deliberated towards the appointment of foreign partners
in order to achieve high level compensations. International strategic alliance produces the
international Co- operative arrangements (Takino, 2020). In accordance with the current market
situations it is reflected towards the preparation of effective and better collaboration between
both the forms which are independent in nature international strategic association pushes about
all the traditional viewpoints and it involves about all the dealings which are minimum for short
term population. It also results into the economic form which is switched by the administrations
through peculiar number of products. Additionally the probable importance of airline enhances
the company position by the achievement of activities according to the potential significance of
firm. Moreover it will generate traditional endeavors and hence tries to complete the activity.
There are more than two partners which are expressed for managing the task and it also helps in
producing the work in an organized way. Strategic formulation results to create extended time