INDIVIDUAL BUSINESS REPORT AND PRESENTATION EXECUTIVE SUMMARY

INDIVIDUAL BUSINESS REPORT AND PRESENTATION EXECUTIVE SUMMARY Business organisation aims at collecting relevant and important information that can help business organisation for specific purpose. Focus of the report is to collect primary and secondary data for the Full-Discount Ltd company that is newly incorporated company. EXECUTIVE SUMMARY1 INTRODUCTION 1 MAIN BODY1 Primary Data Collection1 Data Analysis 10 CONCLUSION 17 RECCOMENDATION17 REFERENCES 18 Appendix 19 INTRODUCTION on Business organisation makes use of relevant information that guides in

INDIVIDUAL BUSINESS
REPORT AND
PRESENTATION

EXECUTIVE SUMMARY
Business organisation aims at collecting relevant and important information that can help
business organisation for specific purpose. There two methods of collecting important
information, i.e. primary data collection and secondary data collection. Primary data collection
methods brings out relevant and original information for the research topic. Secondary data
collection method includes information which is gathered by someone else but is being utilized
by other person for other use or research. The present report will cover explanation of different
data collection methods and its execution in particular business situation. Focus of the report is to
collect primary and secondary data for the Full-Discount Ltd company that is newly incorporated
company. Full-Discount Ltd. Company focuses on conducting the research in order to effectively
launch the business plan in the markets. This report focuses on providing an effective and
detailed analysis and evaluation of current and prospective profitability and financial stability for
the Full-Discount Ltd. The report will also focus on designing questionnaires for collecting
primary data for meeting the business objectives. Further the report will focus on secondary data
collection and its analysis. The current report also investigates about specific facts that the
conducted analysis has certain limitations as well which needs to be addressed effectively for
getting better results.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Primary Data Collection.........................................................................................................1
Data Analysis........................................................................................................................10
CONCLUSION .............................................................................................................................17
RECCOMENDATION..................................................................................................................17
REFERENCES..............................................................................................................................18
Appendix........................................................................................................................................19
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INTRODUCTION
Business organisation makes use of relevant information that guides in decision making
process. The importance of data-driven decision making process is increasing. Data collection
can be done through primary and secondary methods. This includes interview, questionnaire,
survey methods or research. Full-Discount Ltd. Is a newly incorporated company that aims at
doing market research using both primary and secondary data collection methods. The market
research is part of business plan for launching the own discount supermarket chain in UK and
gain competitive advantage over discounters B&M and Home Bargains. The report includes
collection of relevant and accurate information that can guide organisation to meet targeted goals
and objectives. For collecting information within the report, primary and secondary methods are
used and analysed as well.
MAIN BODY
Primary Data Collection
Business organisation relies on data-driven decision making process as it can ensure to
bring out better results and outcomes. The newly incorporated company, Full-Discount Ltd. aims
at doing market research in order to identify the needs and wants of target customers and how
they get attracted towards other brands (Brace, 2018). The results of the research study will be
used for unveiling the supermarket brand that can offer ideal product variety in value-oriented
and cost-effective way. B&M and Home Bargains affect and makes other UK's big supermarkets
to struggle to remain competitive in the markets and also to prevent market share from declining
further. These companies are considered as disruptive competitors to big supermarkets of UK.
Therefore, the Full-Discount Ltd companies aims at collecting relevant data from both primary
and secondary methods so that it can launch own supermarket chain business that can rival the
discounters B&M and Home Bargains and other big supermarkets of UK.
Primary data can be collected through survey methodology, interviews, experiments and
field observation methods (Krosnick, 2018). The Full-Discount Ltd company selects survey
methodology for conducting market research as it helps uncovering all the answers and
requirements. The research based on survey methodology helps in comparing the results in
effective way. The survey methods provides clear snapshot regarding behaviours and attitudes of
target survey population and it also includes clear detail on thoughts, opinions and their
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comments. Full-Discount Ltd makes use of survey method and it includes gathering of data using
list of questionnaire. The research is conducted by using sampling frame method which is a
method for gathering and selecting sample data. The sample data refers to the set of data
gathered from statistical population using defined procedure. Full-Discount Ltd makes use of
sampling technique for conducting research because it provides advantage of ease for using the
data and it accurately represent the larger population (Bell, Bryman and Harley, 2018).
Questionnaire
Following is given the list of questionnaire that helps in conducting the market research
study. The questionnaire helps in identifying the factors that attracts customers to the discounters
B&M and Home Bargains. The questionnaire also helps in comparing the preferences of sample
population customer between the discount supermarkets and other big supermarkets of UK such
as Tesco, Sainsbury's, Asda and Morrisons (Kumar, 2019). For conducting market research, the
sample population is randomly selected. The results and responses of questionnaire helps
management understand the various important and affecting factors and supports in framing
policies and plans for launching the supermarket in UK.
1. Your age belongs to which category?
 18-27
 28-38
 39-49
 50 and above
2
1
2
3
4
Age group
1
2
3
4

Interpretation: Out of 10 people 4 people was 28-38 age category whom B&M
company focus to attract towards their products, 3 people from 39-49 age group was there who
prefer top go in B&M and home bargains super market, 2 people from 50 year age who shows
less interest and only 1 people from 18-27 age group shows very less interest.
2. What is your educational qualification?
 Less than high school
 high school degree or equivalent
 bachelor's degree
 graduate degree
Interpretation: Out of 10 people 4 people was from graduate degree, 3 people was from
bachelor's degree, 2 people was from high school degree and only 1 individual was from less
than high school who prefer B&M and home bargains.
3. What is your employment or professional status?
 employed
 self-employed
 looking for job
 retired
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 home-maker
Interpretation: Out of 10 people 3 people was from self employed, 2 people was from
employed, 2 people was retired, 1 people was home maker and remaini2ng 2 people was from
unemployed or looking for the job (Baker, 2018).
4. What factor do you consider while making the purchase?
 Location of the store
 product brand
 prices of the product
 discount or offers on product
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Interpretation: From survey out of 10 people, 4 people said that they prefer good quality
products or product brand, 3 people prefers price of the products, 2 people prefers discount or
offers that the company provides on products and remaining 1 people was from location of the
store as it is convenient for them (Becker, 2018).
5. What particular factors you look in products?
 Its price
 Its brand
 quality of the product
 trust and loyalty towards the brand
Interpretation: From survey on 10 people it has been identified that 4 people prefer and
focus on price of the product, 3 people focus on quality of the product, 1 people sees brand and
select product because of brad and 2 people see loyalty and trust towards the brand of the
company.
6. Do you prefer home delivery or in-store shopping or online shopping?
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 Online shopping
 home delivery
 In-store shopping
Interpretation: 5 people out of 10 people prefer home delivery, 3 people prefers online
shopping and remaining 2 people prefer in store shopping as compared to online shopping.
7. What needs you are trying to fulfil when you enter in supermarkets?
 Easy payment options
 branded products
 buying wide range of products at one place
 all of the above1
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Interpretation: Out of 10 people 4 people tries to buy wide range of products at one
place, 3 people wants to easy payment option, 2 people need to get branded products and other 1
was flexible who do not choose any 1 specific option they can go with any one.
8. Which supermarket do you purchase most from?
 Asda
 Tesco
 Morrisons
 Home Bargains
 B&M
 Sainsbury's
 Others
Interpretation: Out of 10 people 3 people purchase from B&M, 2 people purchase from
Tesco, 1 people also prefer to go in home bargains, 1 people who choose Asda for shopping, 1
also choose Morrisons and 1 go Sainsbury's for shopping and remaining 1 choose other
supermarket.
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9. What are the reasons for shopping at the above mentioned supermarket?
 It is location-wise convenient.
 It offers discounted products.
 It provides good quality products and services
 supermarket provides wide range of products.
 Other( specify reason)
Interpretation: In this question, tries to find out the reason that why they go for
shopping in B&M and home bargains supermarket. Out of 10 people, 3 people was from 2 nd
category or they like to go because it offers discounted products, 2 people said that supermarket
provides wide range of products, 2 choose and prefer good quality products and services and
other 2 people choose because of convenient and other 1 give other reason.
10. Are you a price-sensitive or quality sensitive customer?
 Price-sensitive
 quality-sensitive
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Interpretation: From the survey, out of 10 people, 6 people was price sensitive and 4
people was quality sensitive as compared to price.
Data Analysis
Primary data
Primary data is collected by researching on the particular topic. Therefore, the accuracy
degree of primary data collection method is very high. It can be collected through interviews,
questionnaires, telephone surveys, etc. The Full-Discount Ltd. Company focuses on conducting a
market research through primary and secondary data collection methods (Nardi, 2018). The
market research is a part of plan that aims at launching own discount supermarket chain in UK.
The research aims that the supermarket chain business can effectively provide competitive
advantage to the discounters B&M and Home Bargains supermarkets.
Basic demographics of the customers
There are some factors and demographic of customers which are important for the
company to keep in mind while opening a new supermarket and being in a competition. Basic
demographic includes age, income statement, gender, educational level. These are all the factors
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which impact on the company's functioning and ned to be considered. It is important for Full
discount Ltd to do analyse basic demographic of customers because it helps them in identifying
population characteristics in order to identify potential customers. It can also help the company
in identifying the particular location and type of customers who shows most interest in shopping
products and services from supermarkets. Demographic is also used for identifying their present
as well as future customers (Crane and Matten, 2016). It is the main reason of success and failure
of the company.
It is the key element of market segmentation and focus on specific and potential type of
customers. It saves their time and cost. It is not possible for manager of the company to focus on
all type of customers at a time and market segmentation and demographic of customers make it
easy for them to focus on customers and increase their sales.
Factors that attract customers towards super markets
Except demographic there are another factors that affect the customers and attract them
towards company's products and services. Some of the factors that influence customers and
attracts them are: location of the supermarket, prices of the products and services, range of
products, discount on products (Grayson and Hodges, 2017). Most of the customers prefers good
quality products and services. It is very important for manager and marketer of Full discount Ltd
supermarket to analyse factors that can attract customers towards their products in order to
increase profitability. Wider range of products or more products at one place is important factors
that should keep in the mind before opening supermarket. Data analysis play very important role
because it supports the company for getting success and for being in a competition. Nowadays
people has become very busy so they prefer to go their nearest supermarket so location of the
supermarkets is also big factors that attract customers. Price of the products and services which
Full discount Ltd supermarket wants to offer also a big factors as most of the customers wants
good quality products at affordable prices.
Comparison of customers preferences between discount supermarkets and big UK
Supermarkets
Basis of preferences Big Supermarkets Discounted supermarkets
Quality There are some big
Supermarkets of UK such as:
As compare to big
supermarkets of UK there are
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Tesco, Waitrose, Sainsbury's
and so on. They provides good
quality products to their
customers and on the basis of
quality and brand most of the
customers of UK prefer to go
In big supermarkets for
shopping as compared to
discounted supermarkets.
some discounted supermarkets
like B&M and home bargain
supermarkets. They also
provide good quality products
but as compared to big
supermarkets They are not as
popular brands as another.
Customers of UK who are
brand conscious they prefer to
go in big supermarkets for
shopping (Gretzel and
Fesenmaier, 2016).
Price As compared to discounted
supermarkets, customers do
not prefer to go in big
supermarkets as discounted
supermarkets give them many
offers on their products and
services.
In context of prices, most of
the customers prefer to go in
discounted supermarkets as
compared to big supermarkets.
The main reason of customers
for choosing discounted
supermarket is to gets benefits
which they provide.
Location In context of location,
customer prefer to go in
discounted Supermarkets.
Customers prefer to go in
discounted supermarkets like
B&M and home bargains as
compared to big supermarkets
because they are located in the
area where people can easily
reach and convenient for them.
Secondary Data
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The secondary data can be collected from internet, research surveys, newspaper, etc.
Accuracy and relevancy of secondary data is low as compared to primary data collection method.
Business organisation may make use of both primary and secondary data collection method as
per the research requirements (Quinlan and et.al., 2019). The main aim of collecting data from
secondary method is to make the data relevant and accurate and make students believe that the
data is relevant and have accuracy. There are some factors that may affect and impact on this
data. Researcher should keep some factors in mind while collecting secondary data such as the
way of collecting data, objectives of the data. It has some advantages as well like it is cost
effective. It is collected from internet so researcher do not have spent a lot of money, efforts and
into its data collection stage.
3 years Operating profit and market shares of Tesco
Operating profits of Tesco was £1,072m in 2016 and in 2017 it was £1,017m and in 2018
it was £1,837m.
Market share
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Market share of Tesco in 2016 was 28.1%. In 2017 it was 27.8% and in 2018 market
share of Tesco was 27.6%
3 Years operating profit and market shares of B&M
Operating profits of B&M was £155m. In 2016. In 2017 it was £183m and in 2018 it was
£229m.
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Market share
Market share of B&M supermarket was 11.4%. In 2017 it was 12.4%.
3 years Operating profit and market shares of Home bargain
Operations profits of Home bargain was £124.5m in 2016. In 2017 it was £146.7m and in
2018 it was £136.9m.
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Market share
Market share of Home bargains supermarket was 8.8%. In 2017 it was 8.9%.
Mean: Mean can be determined as a sum of a set of a data that is divided by the no. of
data. It is an effective tool for comparing different sets of data.
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Mode: Mode can be determined as a value which appears the most. Extreme values have
non impact on mode in comparison of data (Martin, Borah and Palmatier, 2017).
Standard deviation: It is the middle value and standard when the data are arranged in
numerical order. It is also a tool of comparing different sets of data.
CONCLUSION
From the above study it has been concluded that research played an important role before
opening new supermarkets. There are some factors which affected companies functioning in
positive manner and in negative manner. It is important for marketer to collect all the
informations related customers like their preferences, customer demographics that impacted on
their decision making process.
RECCOMENDATION
From the above study and analysis it can be recommended that Full discount Ltd
supermarket should keep all the factors in mind which it has surveyed like demographic factors
(Kitchens and et.al., 2018). It should try to focus on price and quality of products which is very
important and most of the people of UK prefer to go for good quality products at affordable
prices. It should also try to focus on location of their store which will be beneficial and
convenient for customers.
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REFERENCES
Books and Journal
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.
Brace, I., 2018. Questionnaire design: How to plan, structure and write survey material for
effective market research. Kogan Page Publishers.
Krosnick, J. A., 2018. Questionnaire design. In The Palgrave Handbook of Survey Research (pp.
439-455). Palgrave Macmillan, Cham.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Nardi, P. M., 2018. Doing survey research: A guide to quantitative methods. Routledge.
Quinlan, C. and et.al., 2019. Business research methods. South Western Cengage.
Baker, A.J., 2018. Business decision making. Routledge.
Becker, G.K., 2018. Moral leadership in business. Contemporary Issues in Leadership, pp.237-
257.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Gretzel, U. and Fesenmaier, D.R., 2016. Customer relations 2.0–implications for destination
marketing.
Kitchens, B. and et.al., 2018. Advanced Customer Analytics: Strategic value through integration
of relationship-oriented big data. Journal Of Management Information Systems, 35(2),
pp.540-574.
Martin, K.D., Borah, A. and Palmatier, R.W., 2017. Data privacy: Effects on customer and firm
performance. Journal of Marketing, 81(1), pp.36-58.
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Appendix
Questionnaire
1. Your age belongs to which category?
 18-27
 28-38
 39-49
 50 and above
2. What is your educational qualification?
 Less than high school
 high school degree or equivalent
 bachelor's degree
 graduate degree
3. What is your employment or professional status?
 employed
 self-employed
 looking for job
 retired
4. What factor do you consider while making the purchase?
 Location of the store
 product brand
 prices of the product
 discount or offers on product
5. What particular factors you look in products?
 Its price
 Its brand
 quality of the product
 trust and loyalty towards the brand
6. Do you prefer home delivery or in-store shopping or online shopping?
 Online shopping
 home delivery
18

 In-store shopping
7. What needs you are trying to fulfil when you enter in supermarkets?
 Easy payment options
 branded products
 buying wide range of products at one place
8. Which supermarket do you purchase most from?
 Asda
 Tesco
 Morrisons
 Home Bargains
 B&M
 Sainsbury's
 Others
9. What are the reasons for shopping at the above mentioned supermarket?
 It is location-wise convenient.
 It offers discounted products.
 It provides good quality products and services
 supermarket provides wide range of products.
 Other( specify reason)
10. Are you a price-sensitive or quality sensitive customer?
 Price-sensitive
 quality-sensitive
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