Individual Case Study Analysis

Running head: INDIVIDUAL CASE STUDY ANALYSIS
Individual case study analysis
Name of the Student
Name of the University
Author Note

INDIVIDUAL CASE STUDY ANALYSIS
Table of Contents
Answer to question 1:.................................................................................................................2
Answer to question 2:.................................................................................................................2
Answer to question 3:.................................................................................................................2

INDIVIDUAL CASE STUDY ANALYSIS
Answer to question 1:
One of the important tools for effective strategic marketing plan is positioning that is
intended to create an image of the product in the mind of customers so that they are able to
differentiate from other products by highlight the differentiating features. Positioning helps
marketers in maintaining long-term sustainability and are able to analyze the future scenario
of markets as such strategy is relevant to the variants of products. Using the strategy of
positioning, company is able to tailor its product so that it stands out from the products of
competitors. Burberry is the company that has positioned itself as luxury brand and has
developed a design with innovation in place and distinctive artisanship. It has positioned
itself as a brand that carries a rich heritage of creativity and culture of Britain. Marketers
using this strategy are able to determine how their offerings create differentiation to
customers compared to their competitors. Positioning is a part of effective marketing plan
that conveys why the customer should prefer their products to the products of competitors
(Blankson 2016).
Repositioning on other hand is an effort taken by organization to move the product to
create a different image in the mind of customers. It helps in shifting the perception of market
in a manner that is intended to improve the demand of products by increasing its appeal. This
particular strategy helps the product to compete more effectively in the target-segmented
markets. Marketers or companies using the repositioning strategy helps the management to
justify the pricing strategy used for marketing their products. Repositioning of the brand is
done in such a way that the factors of class and quality are showcased properly to the target
customers (Massara et al. 2018). In addition to this, strong repositioning helps in strategically
and tactfully highlighting the core values, unique selling propositions, attributes and strength